by The Editors on November 15, 2011
JanSport, the VF Corp owned maker of fine backpacks, has collaborated with nine boutique shops on a series of Right Packs customized with patches designed by the shops. In addition to Benny Gold, Complex, and KCDC (shown above), JanSport has also included: Maven in Burlington, VT, TRUE in San Francisco, CA, Off The Hook in Montreal, Group 7 in Calgary and Loop in Uptown Waterloo; Street Machine in Denmark.
If you’re going to rock a JanSport it might as well have a cool patch on it. The signature series packs are on sales at select retailers today (Tuesday, November 15, 2011). Follow the jump for all the details. [click to continue…]
by The Editors on November 15, 2011
Quiksilver’s Boardrider Club store at Abbot Kinney and Venice Boulevards in Venice, California got the entire storefront painted sometime during the night on Saturday, November 12, 2011, according to a post on Yo! Venice.
On Saturday vandals “hose” painted “GO HOME” across the entire storefront, getting paint all over the newly conditioned brick, metal and glass.
The store had only been officially open for 24 hours. It would appear that some of the locals aren’t exactly down with the publicly traded surf clothing company putting a store in their neighborhood.
[Link: Yo! Venice via LA Weekly]
by The Editors on November 15, 2011
Supra has officially hooked up Kevin Romar for a spot on the team.
The 23-year-old Romar hails from Cypress, CA and grew up skating in the Long Beach area influenced by skaters like Terry Kennedy. But Romar’s style has since developed into one that is distinctly his own. In the last year Kevin has been blowing up with footage all over the place: he had a stellar part in Blind’s This Is Not A Test, a “Snapshot” on Havoc TV, he was on the KR3W “Smash N’ Grab” Canadian tour, and he’s had a handful of Berrics pieces including a “Process,” “Bangin’,” “Trickipedia,” and “Text Yoself” And while not known as a contest skater, Kevin finished in a respectable fifth place at the Washington, D.C. Maloof Money Cup.
Solid, right?
[Link: Supra]
by The Editors on November 14, 2011
Sometimes the whole “action sports timepiece” thing can get a little trite. Brightly colored plastic, tide charts, shrill digital alarms, you know the drill. That’s probably why this new exclusive collection of limited edition Nixon watches from Barneys New York are so damn refreshing. Just look at them. Handsome, refined, classic, and yes, expensivo. The Automatic Chronograph on the left half of the photo retails for a cool $4,750.00. Luxury, indeed. The one on the right is only $550, but then it’s the cheap one, isn’t it?
Follow the jump for more infos. [click to continue…]
by The Editors on November 14, 2011
In financials released today (November 14, 2011) Spy Optic has announced that net sales in the quarter ended September 30, 2011 were up 33 percent to $9.2 million, however, the company still lost $3 million on the quarter compared to $900,000 in the same three months in 2010.
“We are very pleased with the growth that we generated this quarter, particularly in our core SPY® products which had nice growth in both goggles and sunglasses, in North America and internationally. This is especially encouraging following the significant decline the Company had in the first quarter of the year,” said Orange 21 President Michael Marckx. “Our new team’s focus on the marketing, product development and sales programs to leverage the core SPY® brand appears to be gaining traction on many fronts.”
Increased sales would suggest that things are definitely moving in the right direction, however profitability would likely be even better. Follow the jump for the official details. [click to continue…]
by The Editors on November 14, 2011
Surfer Erica Hosseini has apparently said goodbye to Filtrate and hello to Oakley for both eyewear and apparel.
“When I heard Oakley was focused on launching more women’s active and swimwear products, I knew it was something I wanted to be apart of,” said Erica. “As a professional surfer I need to make sure I stay fit and train hard. I want to do this everyday in high performance, quality and stylish products. That’s why I chose Oakley.”
Sounds like a bit of a sponsor upgrade for the WQS surfer and Weekly Grind host. She will join snowboarder Maddy Schaffrick on the Oakley women’s squad. Follow the jump for all the details. [click to continue…]
by The Editors on November 14, 2011
686 and Scion (boxy car maker) have teamed up with Skullcandy, New Balance, Go Pro, Union Bindings, Dragon Alliance, BOA Technology, Bern Helmets, Vestal Watches, Blind Skateboards, and Recco Avalanche Rescue System (among others) to design a car that will celebrate 686’s 20th anniversary year.
“The 686 Scion Numeric is a dream come true,” says Michael Akira West, president and creative director at 686. “What better way to celebrate our twentieth anniversary by doing something that’s never been done before? Every part of this build has a story and a separate product that it was inspired from. I’m psyched we were able to show it to the world, our way.”
The car will reportedly sport New Balance tires, a Dragon Goggle windshield and a Bern hemet for a roof. Guess we’ll have to see it before we make any comments. The car will debut at the SIA Show on January 26, 2011. So we guess you’ll have to wait until then to see it live and in person.
Follow the jump for all the details and many more detail photos. [click to continue…]
by The Editors on November 14, 2011
Brixton has teamed up with Fender Guitars to create and amazingly solid, smooth looking guitar and album case in their latest “friendly union”. Click the link for all the details.
[Link: Brixton]
by The Editors on November 14, 2011
After having a rough time on London’s AIM the ill-named surf clothing brand Hot Tuna is reportedly being sold again, according to a story on Reuters.
“That (the sale) would leave the Plc (public limited company) as a cash shell unencumbered by the brand,” Executive Chairman Francis Ball told Reuters by telephone. . . Ball would leave the company along with Chief Executive Geoff O’Connell and Brand Director Oscar Verden, the company said in a statement on Monday.
The public company formed around the brand will of course continue on (under a different name) because that’s how shells work.. Isn’t it sad when brands continue to stumble on long after they’re dead, isn’t it?
[Link: Reuters]
by The Editors on November 11, 2011
All day long (November 11, 2011), 686 is offering up deals, prizes, and other goodness as they celebrate their annual 686 Day. Here’s what’s up right now:
We decided to have a fun contest for you to start the day. It’s a simple one but that doesn’t mean we’re going to hold back on the prizes. So here’s what you have to do. Write out 686 using your breakfast! We know mom always told you not to play with your food, but trust us, she won’t mind this time. Use your ketchup, eggs, toast, cereal, or whatever else you’re having. Once you done with your “686” food drawing, take a pic and post in on our Facebook page: facebook.com/686apparel Make sure you get your friends to like your picture, the more likes you have the better chance at winning you will have!
The winners will win tool belts and hoodies. Follow along for more social media marketing madness.
[Link: 686]
