It’s nice that Gravis is making shoes that someone can skate it. Isn’t it? Burton hasn’t ditched skateboarding entirely. These are the Quarters LX. If you were wondering.
[Link: Freshngood.com]
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Fashion
Fast driving tire shredder and branding genius Ken Block has launched his new Helm Ken Block Signature Series from Spy.
Custom-color arm variations in the Signature Series—which can be snapped-on and–off and mixed-and-matched—are further punctuated with asymmetrical tip colors on the left temple, inspired by Block’s mismatched wheel color and single-spoke accents on his 650-horsepower, 2.0-liter H.F.H.V.
We guess they’re like they’re like rally cars for your face. Follow the jump for the official word. [click to continue…]
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The Agenda Show NYC has a all new location for July 16-17, 2012. It’s at 82 Mercer Street in New York City. Here’s what to expect.
The Agenda Trade Show is a forum for the most inspired in the streewear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, Agenda caters to the needs of buyers and brands that exist on a higher level of design and aesthetic.
If you want to get in to check it all out live you’ll have to register first. No, they’re not just letting people walk in off the street any more. Buyers, distributors, and press are admitted into the show for free, but first you gotta register. Click here to pre-register now.
[Link: Agenda NYC]
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Billabong has officially closed on the sale of controlling interest in Nixon to Trilantic Capital Partners, according to a story in The Australian.
The company said it needed the cash from the sale to clean up its balance sheet, and halve its debt from $525.6m to about $250m. . . Billabong’s largest shareholder, Perennial Investment Partners, criticised the company for selling one of its best-performing assets, while another private equity group, TPG Capital, made a $765m takeover offer for the company on the condition that it not sell the Nixon stake.
All that and they still have $250 million in debt to go. Hmm, wonder how much Billabong could get for Dakine?
[Link: The Australian]
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The Richards at the US Government have finally removed the restriction from the Nixon.com domain and handed it over to the proper Encinitas, California based watch designers. And now, they’ve put the domain to good use with an entirely new online presence.
Whether you are a first time visitor, a returning customer, or a die-hard fan of the brand the new website increases engagement upon every visit. Expanded product photography and video, real-time team and event updates and enhanced customer service are a few of the many upgrades reflected on Nixon.com. The newly revamped Nixon.com was also the recent recipient of a “Site of the day” award from Design Licks.
Click it and see.
[Link: Nixon]
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The students of San Clemente’s Clarence Lobo Elementary School had their handball courts turned into Volcom billboards last week as a surprise in what VeeCo calls a “community service project,” after the school’s student body president called them for help, according to a story in the Orange County Register.
“We saw that the handball courts were kind of ugly,” said Randi (above right), daughter of Chris and Stacey Jones of San Clemente. She came up with a plan and consulted with her mom about how to get it done. . . The handball walls had been “plain gray” and kind of dirty back in November, when Randi began working on the project. Now there are murals on one side and fresh blue paint on the back, sporting the school’s name.
Get ’em when they’re young and you’ll have them for life.
[Link: OC Register]
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ActionWatch, the “action sports industry’s premier source for market intelligence,” has formed a joint venture with Australasian Surf Business Magazine to provide market intelligence from the independent surf retail channel to the Australian surf market.
“The experience we have gained developing the ActionWatch program in the U.S. makes us much more efficient with launches in other countries,” said ActionWatch co-founder Cary Allington. “We’ve wanted to better utilize the infrastructure we have developed by expanding into other countries for a long time, but we needed a perfect partner. It is clear to us that ASB is the perfect partner for us in Australia.”
For the official details follow the jump. [click to continue…]
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When we heard that Burton Snowboards was hosting a party at the Palm Springs Ace Hotel during Coachella we were kind of bummed that we learned about it on a Hollywood gossip site. Then we saw who showed up and it all made sense.
Vampire Diaries couple Ian Somerhalder and Nina Dobrev posed with fans at the Coachella Burton Snowboards party in Palm Springs. . . Ian was so enamored with the free Burton sweatshirt he received at the party that he posted a picture of himself wearing the sweatshirt’s logo over his posterior.
Apparently, Somerhaider and Dobrev are celebrities of some sort and celebrities reportedly help sell clothing especially when they put your logo on their ass. See how that works?
[Link: Daily Mail]
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Supra’s light, sleek, smooth runners the Owen got a new dual color way upgrade. Royal blue mesh, royal blue microfiber, and neon accents sit atop a neon EVA sole with royal blue traction pods (above) and a Grey mesh, black microfiber, red accents on a white EVA sole with black traction pods. This brings the Owen to a total of 9 styles. Not bad for a sneak around shoe.
[Link: Supra] [click to continue…]
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