by The Editors on August 7, 2012
Few things in life go together better than ice hockey and surfing. That’s apparently why Quiksilver has announced a new merchandising agreement with the National Hockey League to produce “co-branded board shorts” (puck shorts?), according to a story on SportsPro.com.
“We are excited to extend the reach of our Quiksilver brand in partnership with the NHL,” said Quiksilver Americas executive vice president Steve Tully. “Hockey fans in the US and Canada will now have the opportunity to experience Quiksilver’s iconic product category — boardshorts— in collaboration with their favourite NHL teams.”
According to NHL VP of Cosumer Products Jim Haskins, “The NHL boardshorts line will feature Quiksilver’s signature mix of surf and skate-inspired colours and styles designed for the young NHL fan.”
First the NFL, now the NHL? At this rate Quik’s next agreement will probably be with NASCAR and be distributed in Walmart. Just think of the revenue that deal would generate?
[Link: SportsPro]
by The Editors on August 2, 2012
Click here for the complete photo gallery
For the past two days (August 1 – 2, 2012) the Agenda Show has packed buyers, brands, and the media into the Long Beach California Convention Center and dazzled them with a wild array of clothing, accessories, surfboards, and skateboards.
Because of its growing size it seemed like more than a few industry veterans still couldn’t help comparing the Agenda Show to the long defunct ASR Show. With the exception of a small area of tables (the Agenda Cafe) on the South East end of the center, the entire 224,000 square feet of floor space was filled.
Everything felt bigger. We had to park farther away. We walked in large groups from the parking garage. Inside on the Berrics Agenda skateboarding end of the show it was often difficult to walk down an aisle without having to say excuse me several times. It seemed too busy writing orders to even look up. And that played into the feeling of bigness even more.
“It’s really not that much bigger,” Agenda Co-founder Aaron Levant said. “We have about 50 new brands, but we also had a few brands that wanted to increase the size of their booths.”
Even with those increases, however, at least one of the brands who took more space this year believed they could have used even more. “We’ve been writing orders all day,” said a partner at one clothing brand. “And our sales manager came back to me and said if we had more room to show the line we could have written more orders.”
With that kind of thinking Agenda can only get bigger. But one thing is for sure: the Agenda Show is still virtually free of the bikini models that seemed to get so much play back in the day. “We did let one exhibitor have a model,” Levant said. “But that’s because they’re a clothing company that makes bikinis and buyers need to see how they fit.”
To check out the people and products we saw at Agenda click the link for complete photo gallery.
by The Editors on July 31, 2012
Beer is a pretty popular thing these days. We personally haven’t seen much good come from the mass consumption of alcohol in general, but hey, if O’Neill want to sell some surf gear to guys who have a Pavlovian response to the old blue ribbons logo, then why not go for it.
“This season, we stayed true to our roots and designed with the American heritage in mind. The collaboration with PBR is a great way to celebrate the legacy of two American brands,” says Shawn Peterson, Vice President of O’Neill Men’s Design.
Really, what beer drinking surfer doesn’t want a shirt with a keg of Pabst on it? Drink up, O’Neill. Have another beer. This entire collection will be available at select retailers nationwide. Probably wouldn’t be a bad idea to put it in a couple truck stops, mini-markets, and retro, hipster biker bars while they’re at it.
Follow the jump for the official details.
[click to continue…]
by The Editors on July 31, 2012
The action fashion and skate worlds convene in Long Beach, California beginning tomorrow (August 1, 2012) as Agenda and The Berrics Agenda show kicks off in the Long Beach Convention Center. Stay tuned here for full coverage (follow us on Instagram or Twitter @boardistan) or click the link for more info from Agenda.
[Link: Agenda Show]
by The Editors on July 31, 2012
On Thursday, August 2, 2012, Vans and Captain Fin Co. are celebrating the launch of the new Tanner Gudauskas Rata Mid Surf Sider with a party at Thalia Surf Shop in Laguna Beach, California.
Tanner Gudauskas x Captain Fin Co. color way designed by Vans Surf team rider Tanner Gudauskas and Captain Fin founder Mitch Abshere. Captain Fin Co. fuses art, music and performance to create unique surfboard fins and is well-known for embracing and supporting the creativity of its riders, including our very own Tanner Gudauskas.
The party begins at 6:30 PM. Thalia Surf Shop is located at 915 South Coast Highway in Laguna Beach, California. Follow the jump to see the new shoes. [click to continue…]
by The Editors on July 26, 2012
After walking the packed aisles of the Agenda NYC show last week in Soho it is no surprise that organizers are now calling it the “most successful New York show since its inception in 2003.”
“The biggest highlight of this show is the new location,” said Aaron Levant, Agenda President. “This is one of the biggest fashion hubs in the world and being so central has really helped boost the attendance and importance. We’re just scratching the surface.”
All that and the Agenda Show in Long Beach, California beginning August 1, 2012. Click here to view photos from the show, or follow the jump for the official word from Agenda. [click to continue…]
by The Editors on July 26, 2012
The Barker Hangar, on the edge of the Santa Monica Airport’s tarmac, is a small, large space that seemed just right for GLM Shows (Surf Expo’s parent company) first step into West Coast fashion trade shows.
The Launch LA show, held July 25 -26, 2012, featured predominantly small brands that were not skate, not street, not only for men, and not overtly surf, though many leaned that way. The aisles weren’t packed, however, most booths saw a seemingly constant flow of interested people rolling through, catching up, and learning the stories of new new brands.
Launch organizers stated goal to expose small and emerging brands seemed to find traction. Some brands like Eric Wallis‘ &Work have never been to a trade show before. “This is our first show ever,” Wallis said. “We’re in shops in the Northwest, but we wanted to spread the brand message in Southern California. And this seemed right.”
Others have been doing shows for years, but thanks to recent projects their brand has been exposed to a whole new retail audience. “The work we’ve done with the One California Day hat (Mark Jeremias and Jason Baffa’s film) has opened us up into some shops that we’ve never been in before,” said Toes on the Nose’s John Allred. “And Launch is a neat opportunity to mingle in with some other brands.”
Allred was right. Launch LA was small, cool, intimate, and relaxed and we were pleasantly surprised. Click here for the full photo gallery.
by The Editors on July 26, 2012
Yeah, there’s a little surfing and skateboarding in there somewhere.
by The Editors on July 26, 2012
Raen Optics just launched this attractive look fashion frame called the Nera (nice letter scramble).
The style is also a collar with surfer, photographer and all-around creative powerhouse Warren Smith, known for his singular blog, proxynoise.com. The Nera in Matte Black/Brindle Tortoise (shown) stands out as particularly striking and the frame also comes in a cool Ivory, a laid-back Black, and a Brindle Tortoise. . .”All of these styles are pulling from the same mid-century design language we’ve been using to drive the collection all along, but these are the clearest renditions of that inspiration,” says Brand Manager and Designer Jordan W. Percy of the Nera. “We’re pulling most of our inspiration from late 40s-to-early 50s vintage eyewear — the same ‘vintage’ that inspired the ‘vintage’ from the 80s”.
But the Nera isn’t all. They’ve also launched their first ever women’s specific frames the Asper and the Pogue. Check them out after the jump. [click to continue…]
by The Editors on July 24, 2012
Director, designer, and photographer Charles Bergquist will be featuring some of his recent work during a show titled Maybe It’s A Trap at the UNIV Concept Shop in Encinitas, California on Friday, July 27, 2012.
Bergquist [has] a unique style that combines vivid colors with elegant imagery. He continues to push his boundaries by constantly creating new work.
The opening begins at 7 PM and will feature PBRs and music from Little Deadman. UNIV is located at 1053 South Coast Highway 101, in Encinitas, Califronia.
[Link: UNIV]
Few things in life go together better than ice hockey and surfing. That’s apparently why Quiksilver has announced a new merchandising agreement with the National Hockey League to produce “co-branded board shorts” (puck shorts?), according to a story on SportsPro.com.
