Few things in life go together better than ice hockey and surfing. That’s apparently why Quiksilver has announced a new merchandising agreement with the National Hockey League to produce “co-branded board shorts” (puck shorts?), according to a story on SportsPro.com.
“We are excited to extend the reach of our Quiksilver brand in partnership with the NHL,” said Quiksilver Americas executive vice president Steve Tully. “Hockey fans in the US and Canada will now have the opportunity to experience Quiksilver’s iconic product category — boardshorts— in collaboration with their favourite NHL teams.”
According to NHL VP of Cosumer Products Jim Haskins, “The NHL boardshorts line will feature Quiksilver’s signature mix of surf and skate-inspired colours and styles designed for the young NHL fan.”
First the NFL, now the NHL? At this rate Quik’s next agreement will probably be with NASCAR and be distributed in Walmart. Just think of the revenue that deal would generate?
[Link: SportsPro]
Remember a few years ago when Bob McKnight railed against Hollister being a threat to surfing’s authenticity? Now Quik does hockey shorts while all the shops/mags/etc all suck on Nike’s dick. The enemy was never Hollister. It was ourselves.
God forbid someone were into both action and team sports, less they wanted to run the risk of being made fun of by teenagers!
well put.
classic how these guys and other brands just keep selling themselves out, no one really knows who they are any more. quik sells to J.Crew on a collaboration. They sell NFL swag because they almost were done. Now they are doing the same with NBA, NHL and MLB i am sure. So these fools think themselves as “CORE” biz but they have no freaking clue who they are any more. they just know they don’t want to be out of biz any more.
same page from Billabong. Rasta Bob Marley collaboration because they saw the end of the line coming and now Andy & Friends is what sells most for their line. Ask any retailer they will say they only sold the Bob Marley junk and Andy stuff past 3 years from them, same for Quik only stuff selling is NFL. I was so bummed when rvca was bought out I bet soon you will see a rvca x ufc collab coming, billabong is in deep currently so thats a ea$y way out!
No one is themselves. Its a sold out world people, stock on the right product. we out!
I think it’s killer that Quik is making boardies w my team. I grew up surfing and unlike most of you super core groovy people; I like sports too and actually play them like most kids do. That is until they get super jaded by some crusty Barney’s.
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