by The Editors on January 28, 2021
Vans cofounder Paul Van Doren, 90, has decided to tell his side of the Vans story in a new book titled Authentic: A Memoir. The book, which drops on April 27, 2021 tell the story of how he went from a 14-year-old school drop out to helping create the coolest shoe company in the world, according to a story on Forbes.
“When I was approached to write the book, I wondered how I could explain my life as a series of tidy lessons,” Van Doren tells Fortune. “Eventually I realized that what I would offer is less formula and more whatever the opposite of formula is—let’s call it fluidity. Because the truth is the boundaries between my personal and professional lives have always been blurred.”
Looking forward to slipping into this one for sure. For more info, or to purchase a copy, click the link.
[Link: Forbes]
by The Editors on January 20, 2021
The stories that shape our world are the stories that we share. Here are the headlines that caught our eye during the past month. And yes, it was a rough one. But we’re not going to let that get in the way of sharing with you. Click the link for all the stories.
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by The Editors on December 7, 2020
Creating these lists of news headlines is a lot like popping bubble wrap–it’s pointless, annoying, and yet so outrageously satisfying.
Here, enjoy the pointless, annoying fruits of our Monday Morning satisfaction. Click the link for December’s edition of action news from around the globe.
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by The Editors on December 6, 2020
The London-based Turkish designer Dilara Findikoglu teams up with local skate crew, Yillar Ziyan, to show you the beautiful chaos of the country’s largest city in a new short film.
[Link: ID]
by The Editors on December 1, 2020
EPOKHE, the eyewear brand founded by Kai Neville, Dion Agius, and Mitch Coleborn is getting a little business jump in the form of former Oakley players Paul Higgins and Campbell North and Nathan McGregor CFO of Aizer Group.
Alongside Dion and Kai, other Epokhe shareholders joining the new entity are Mitch Coleborn, Jack Freestone, Taj Burrow, Chippa Wilson and Creed McTaggart. Founder and Design Director, Dion Agius, stated that “we are all so happy to have found partners with such extensive commercial wisdom and eyewear industry experience. The excitement that they have for the brand is contagious and feels like a whole new chapter for us. With this comes the back-end support for Kai and I to continue to explore the never ending creative possibilities with the brand, our surf team and our eyewear designs.”
A few good business heads, never hurts, right? For the official word from EPOKHE, please follow the jump.
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by The Editors on November 16, 2020
Jake Burton Carpenter’s final personal project was called Mine 77. With it he reportedly got to build, design, and create products for himself without thinking about the market, or Burton’s customers, or anything else that gets in the way of personal creativity. At least that’s the brand story.
Burton just dropped the latest collection (in commemoration of Jake) and it includes this rocket Gore-Tex 11-Pocket Coverall. Here’s what Timi Carpenter says about it:
We pulled out all the stops – Gore-Tex fabric, strategic durability patches, and a long list of features. Every detail has a purpose — that was always a big thing with my dad. He also loved pockets and this one has a shitload of them. 11 to be exact including one that’s insulated to protect you phone. Some pockets have magnetic closures for easy access while others are zipped for locking down your valuables.
Pull this on over a base layer and you’re good to go for all day powder blasting. No snow down the butt, no belly gap. Just all over function, warmth, and steez. Click the link to buy one before they’re gone (smalls and mediums are already sold out).
[Link: Mine 77]
by The Editors on November 10, 2020
You have to be happy for James Jabbia, right? He borrows a logo, opens a shop, puts the logo on a bunch of stuff and builds a multi-billion dollar fashion house out of it. Pure marketing at its most fluid, frictionless, and fun. Amazing.
The question, however, is what is VF Corp getting for all this money? A large collection of often red and white collabs, a formerly rabid fan base, and the elimination of a minor competitor? Yes, but they’re also getting Jabbia who will reportedly stay on with the brand as it continues to be headquartered in NYC.
VF Corp CEO Steve Rendle has. . .
. . .described the acquisition of Supreme as validation of the company’s strategy to evolve VF Corp’s brand portfolio in line with the market opportunities driving the apparel and footwear sector. At the same time the company can leverage its scale to sustain Supreme’s long-term growth and expand its global footprint. This will open up revenue growth of 8-10% over the coming five years believes Roe.
So there’s that, plus close to $500 million to add to annual VF sales. VF has been a good steward for Vans, so it’s very possible they will do the same with Supreme. The biggest question of all is will Supreme’s loyal fan base go along with artificially constrained product drops from a mega-corp that could just as easily make an unlimited supply of each item. Only time will tell.
[Link: Forbes]
by The Editors on October 30, 2020
Do we need to say more? Thought not. Get them while they’re hot. Aaron Draplin designed Smith goggles for the new season. We love Aaron, you love Aaron. Check ’em out. Very Orange and Thick Lines up for your consumption. They are in limited supply, so you might want to order them now. (Don’t worry about taking ours, we already bought ’em. . . big brain!)
Oh, and if you want to know what Aaron has learned since March 15, 2020 (and it is a stunning amount of good shit), pop on over to Adobe for his most recent video missive.
[Link: Smith Optics]
by The Editors on October 26, 2020
Vans is promoting creativity as mental health during the pandemic with their second annual Vans Checkerboard Day on November 19, 2020. Join in and Vans will donate $1 million to 10 charities.
“We’ve spent much of the year apart. And it’s been tough. But despite the isolation, both physically and psychologically, we are and always will be a Vans Family, forever connected by creativity,” says Doug Palladini, Vans Global Brand President. “A recent study by Complex showed that in the U.S. alone, half of today’s youth are more stressed and anxious now than before COVID-19 started. Through the power of creativity, our mission for Vans Checkerboard Day 2020 will be to show that smaller acts of expression can make a big impact on our personal and collective well-being.”
For all the official details on exactly how you can get involved, please follow the jump.
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by The Editors on September 24, 2020
Patagonia has a new CEO. His name is Ryan Gellert and he was the former business director of Patagonia’s Europe, Middle East, and Africa divisions. Jenna Johnson will now lead Patagonia, Inc (which is the clothing side of the business) We’re have no idea what this means for the company, or for us. But Gellert is obviously happy about his promotion.
“I am honored and humbled by the opportunity and keenly aware of the responsibility to lead this company in this critical time,” stated Gellert. “No one’s expectations of Patagonia are higher than our own. Everything we do needs to ladder back to our mission of being in business to save our home planet, and we need to do that in a way that is just, equitable and inclusive of all people. Ambitions don’t get much bigger than that. And while there will be more tough days ahead as we challenge norms, I am excited to do the work alongside Patagonia’s talented and passionate professionals. And, I am certain we will also have some fun along the way.”
There were some other changes at the company as well. For all those details, please follow the jump.
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