by The Editors on February 10, 2014
VonZipper announced today that they are “bringing newness to the Old Continent” with their newly appointed distributor in Europe Despomar.
“As one of the first and most successful VonZipper Distributors in Europe, it makes sense to have the Despomar team take over our European Operations,” stated VonZipper President and Founding Diplomat GT, as he signed an accord of awesomeness. “This relationship will open up a new era in Euro-American cooperation forged and focused on the values of sunglasses, goggles and good times.”
For the official word from VonZipper, follow the jump. [click to continue…]
by The Editors on February 7, 2014

We just checked out Volcom and Baker’s new “Match Made in the Gutter” collection in person and you know what? It’s done up nice. The line includes two T-shirts, a button-up, belt, twill pants and a lounging shoe with pom pom toes. Huh?
The designers at Volcom and Baker worked with mutual team rider, Dustin Dollin, to come up with a progressive and eye-popping line that represents both Volcom and Baker’s unique perspective on design and skateboarding. . . Dollin was the perfect choice to help curate this collection as he is known for leading a fearless approach to skating, off board antics and fashion.
And it works. This collab is gonna be like Lego x Star Wars for skateboarders. It’s on sale now at Volcom.com and hits stores in March. For the official word from VeeCo, follow the jump. [click to continue…]
by The Editors on February 6, 2014
Billabong has reportedly announced that they are considering selling their e-commerce businesses Swell.com and SurfStich, according to a story on MSN Money.
The embattled maker of board shorts and wet suits, which was saved last year by a refinancing deal from U.S. private equity firms Centerbridge Partners LP and Oaktree Capital Management, is looking at strategic options for its SurfStitch and Swell site. It has appointed investment bank Guggenheim Securities to help with the review.
Yeah, why own online retailers when mall stores are doing so very well?
[Link: MSN Money]
by The Editors on January 30, 2014
Spy is rolling out their reportedly “mood altering” lens technology in goggle form at the SIA Show in Denver, Colorado today (January 30, 2014).
“Happy Lens™ shook the sunglass market last year with its ingenuity, proving to be the biggest breakthrough in eyewear since polarized lenses,” says Travis Tomczak, SPY goggle line manager. “The addition of Happy Lens™ into our snow goggle line—as well as the recent acknowledgement from Wired.com for our Lock Steady™ lens change system—reaffirms that we’re a brand creating innovative products that are both stylish and have purpose.”
For the official word from Spy, follow the jump
[click to continue…]
by The Editors on January 28, 2014

Thought the Agenda Show trade show season was over after NYC? Nope. Agenda moves west to Las Vegas for next month. The show runs February 17-19, 2014 and offers up a great reason to head out to Vegas, baby. Click the link for all the details.
[Link: Agenda Show]
by The Editors on January 28, 2014
Dragon adds Alejo Muniz to their H20 Floatable Collection.
“I am very excited to start the New Year with a brand that I have always admired and I am looking forward to fun times ahead with the Dragon family,” states World Tour athlete Alejo Muniz.
For the official word from Dragon, follow the jump. [click to continue…]
by The Editors on January 23, 2014
Patagonia announced today (January 23, 2014) that they have named executive Rose Marcario as President & CEO of Patagonia replacing Casey Sheahan who will be “stepping down” on February 7, 2014. Marcario had previously been CEO of Patagonia Works, the parent company of Patagonia.
“Over the past five years,” said Patagonia founder Yvon Chouinard, “Rose and Casey have launched great new products and improved our systems while breaking new ground in our commitment to use our business to inspire and implement solutions to the environmental crisis. We’re well positioned for major new initiatives like $20 Million & Change, a fund that invests in likeminded companies, and Patagonia Provisions, our new sustainable food company.” Chouinard expressed his gratitude to Casey Sheahan for his service over the past decade. “He lives and breathes our company’s mission and core values and he’s leaving a tight ship. With Rose Marcario taking over the helm, Patagonia’s future could not be brighter.”
For the official word from Patagonia, please follow the jump. [click to continue…]
by The Editors on January 21, 2014

Just checked the weather for New York City over the next two days. The current temp is 18 and it should be up to 19 tomorrow with a low of 5 tonight. The good news comes in twos: it’s supposed to stop snowing on Wednesday and if you’re in the city you’ll have a great place to hang and look at a kinds of gear for warmer weather, the Agenda Show. Think of it as an island of summer right in the middle of frosty Manhattan.
[Link: Agenda Show]
by The Editors on January 17, 2014

Thought the Vans classic Old Skools couldn’t get any better? Wrong. For spring 2014 Vans is tuning up the classic “sidestripe” silhouette with some all new colors.
Debuting nearly four decades ago, the Sidestripe started as a random doodle by Vans Founder Paul Van Doren. Over the years the simple motif has evolved into an iconic symbol of the brand’s heritage. Originally referred to as the “Jazz Stripe”, the Sidestripe has marked some of Vans’ most celebrated footwear styles since its inception. Vans kicks off the celebration in spring 2014 as we reflect on the Sidestripe’s history and offer an expanded range of the original side striped silhouette: the Old Skool.
Follow the jump for the official word from Vans and more color ways. [click to continue…]
by The Editors on January 13, 2014
In it’s quest to “return to core competencies” or something like that, Quiksilver has offloaded the Tony Hawk apparel brand to Cherokee, Inc. for $19 million, according to a story in the LA Times.
Hawk Designs, which Quiksilver acquired in 2000, owns a line of clothing tied to skateboarding legend Tony Hawk. The brand is sold through Kohl’s Corp., and Cherokee said that relationship would continue. . . Hawk said in a statement that he “will continue to be actively involved in the brand’s development.”
Cherokee owns Sideout (remember that volley brand from the 80s?) and Teen Hearts. And that, ladies and gentlemen, is how you end up a couple more rungs down the zombie brand ladder.
[Link: LA Times]