Get ready for Spy branded everything. Spy announced today that they have signed a licensing agreement with the Irvine, California based company The J Fin Group to sell products “including, but not limited to, men’s and boy’s apparel, unisex accessories and consumer electronics.”
“The J Fin Group in partnership with Scope’s Business Services Platform is an exciting new partner for SPY,” says Michael Marckx, SPY CEO and president. “In addition to a number of other brands, they own and market the Split and Ambig brands and understand the unique market segments we serve: active, ‘happy to be outdoors’ surfers, snowboarders, skiers, motocross riders, cyclists, and beach goers. Our vision is to develop authentic and compelling product for each of these groups leveraging the SPY brand’s newfound strength in the market and its unique and irreverent ‘happy’ point of view. We are confident that our combined experience will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future.”
For the official word from Spy, follow the jump.Launches Licensing Partnership For Multiple Categories
CARLSBAD, Calif.—SPY® Inc. (OTCBB: XSPY), a leading eyewear company known for its patent-pending Happy Lens™ technology, today announced a licensing partnership with The J Fin Group to design, manufacture and sell SPY products including, but not limited to, men’s and boy’s apparel, unisex accessories and consumer electronics.
“The J Fin Group in partnership with Scope’s Business Services Platform is an exciting new partner for SPY,” says Michael Marckx, SPY CEO and president. “In addition to a number of other brands, they own and market the Split and Ambig brands and understand the unique market segments we serve: active, ‘happy to be outdoors’ surfers, snowboarders, skiers, motocross riders, cyclists, and beach goers. Our vision is to develop authentic and compelling product for each of these groups leveraging the SPY brand’s newfound strength in the market and its unique and irreverent ‘happy’ point of view. We are confident that our combined experience will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future.”
Based in Irvine, Calif., The J Fin Group manages the design, sourcing, marketing, licensing and worldwide distribution for products under its umbrella of owned and licensed consumer lifestyle brands. Utilizing a strategic partnership with the Scope Business Services Platform to manage back-end operations, they also provide strategic support for the management teams of those businesses.
“Michael has done and continues to do an amazing job of building SPY as a brand,” says Jock Thompson, president of The J Fin Group. “We’ve been approached by optic brands before, but have never been convinced that any could extend in categories past optics. SPY has several great brand extension opportunities, not the least of which are consumer electronics, accessories and apparel. We couldn’t be more Happy about the opportunity to partner with the team at SPY and build upon these categories.”
To learn more about the SPY Happy Lens™, go to www.spyoptic.com/happy<http://www.spyoptic.com/happy>. For additional information about The J Fin Group, go to www.jfingroup.com<http://www.jfingroup.com>.For more information about SPY, log-on at www.spyoptic.com<file://composeviewinternalloadurl/www.spyoptic.com>, www.facebook.com/spyoptic<file://composeviewinternalloadurl/www.facebook.com/spyoptic>, Twitter @spyoptic<file://composeviewinternalloadurl/www.twitter.com/spyoptic> and @spyoptic<file://composeviewinternalloadurl/www.instagram.com/spyoptic> on Instagram.
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SPY Inc.: We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports–the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products–sunglasses, goggles and prescription frames–are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic.
The J Fin Group: Based in Irvine, California The J Fin Group manages the design, sourcing, marketing, licensing and worldwide distribution for products under its umbrella of owned and licensed consumer lifestyle brands. Brands currently owned under the company’s umbrella include Ambig and Split. Brands under license include Spy for consumer electronics, accessories and men’s and boy’s apparel. The J Fin Group utilizes a strategic partnership with The Scope Business Services Platform to manage back-end operations. www.jfingroup.com<http://www.jfingroup.com> www.ambig.com<http://www.ambig.com> www.splitusa.com<http://www.splitusa.com> www.spyoptic.com<http://www.spyoptic.com>
Scope Business Services Platform: The Scope Business Services Platform (SBSP) manages the back-end operations of consumer product businesses while also providing strategic support for the management teams of those businesses. With over 25 years of service, SBSP offers businesses scalable business resources including: financing, accounting, 3PL services, sourcing assistance, IT systems, and human resource management allowing brand owners to focus on the business building aspects of sales, marketing and development.
