In it’s quest to “return to core competencies” or something like that, Quiksilver has offloaded the Tony Hawk apparel brand to Cherokee, Inc. for $19 million, according to a story in the LA Times.
Hawk Designs, which Quiksilver acquired in 2000, owns a line of clothing tied to skateboarding legend Tony Hawk. The brand is sold through Kohl’s Corp., and Cherokee said that relationship would continue. . . Hawk said in a statement that he “will continue to be actively involved in the brand’s development.”
Cherokee owns Sideout (remember that volley brand from the 80s?) and Teen Hearts. And that, ladies and gentlemen, is how you end up a couple more rungs down the zombie brand ladder.
[Link: LA Times]
