Volcom has decided to ante-up and purchase the rights to outfit the 2022 US Olympic Snowboarding Team.
“The Volcom team is honored to be the official uniform provider for the U.S. Snowboard Team and provide for world-class athletes on snowboarding’s biggest global stage,” said Ryan Immegart, CMO of Volcom and Liberated Brands. “Volcom was the first brand to combine the cultures of surfing, snowboarding, skateboarding, music and art and the original pioneer of the action sports industry. Thirty years later, Volcom’s ‘True To This’ spirit comes to life through these uniquely designed uniforms created exclusively for some of the world’s greatest snowboarders.”
A little OG VeeCo 90s punk patterned power suits with knees patches? Volcom really does mean business. Click play for the entire announcement. How do you think they look? Leave a comment.
A group of teens reportedly stormed the Volcom Store in Santa Barbara, California grabbing a bunch of stuff and running right out the back door without paying on Monday, December 6, 2021, according to a story in Cal Coast News.
Shortly before 5 p.m., the teens entered the store and grabbed multiple items before escaping out the back door. A security alarm alerted store clerks that the teens had fled with the merchandise. . . The teens, who all wore similar jackets, fled on foot or on bicycles.
On the one hand, bummer, on the other apparently the kids are still alright with the brand.
Turns out what the world needs now is another outerwear company that is focused on sustainability. You know, because there just aren’t enough outwear companies creating environmentally sensitive body coverings for snowboarders who care about the world around them. And Jones Snowboards is here to do it right where so many have failed before.
Jeremy Jones’ ultimate all-weather outerwear line that balances unmatched performance and durability with industry leading sustainable manufacturing and material standards.
How will this outerwear be different from other clothing companies? Jones doesn’t mention it. Why is it sustainable? Again, no mention. But it’s sustainable. And that’s good, right? Sure it is. For a closer look at the line, please click the link.
MERGE4 is rocking the 80s in a collaboration with new wave titans Blondie.
MERGE4’s Blondie Sock Collection includes three striking sock designs, featuring artwork that captures their hit songs, iconic photography, and notable art style. Each sock is constructed with MERGE4’s signature “Cult Weave” which prevents any graphics from being “blown out” or warped when the socks are worn and stretched. The socks feature a self-adjusting welt cuff, elastic arch support, a moisture-wicking sole and strategic plush cushioning for added comfort.
Have to be honest — the Debbie Harry pink and checkers would be our first choice. For all the details from MERGE4 please follow the jump. [click to continue…]
There’s a question we asked ourselves, while watching The Ultimate Surfer — Is this the pinnacle of surf entertainment? Was merging a group of washed and ok surfers with Survivor the best idea ever conceived by a man formerly employed by Oprah? Then we asked a followup: if we can seriously consider the first question, then what business do we have choosing stories for a long list of important action sporting news? The answer to the second question was is easy. We have no business. None whatsoever. Enjoy!
Twenty-twenty-one is a huge year for skateboarding and surfing. If you haven’t heard both are now Summer Olympic sports (Thanks, Fernando). And because of this, news coverage will blast far and wide over the next three weeks. Before that happens we’d like to clear our news throats and put down one last news list before all hell breaks loose. Enjoy.
What gives them the gumption to make this claim? Almost 20 years in the business of making masks, tubulars, gaiters, and any other kind of face and neck covering someone down with winter has in their bottom drawer. NAROO designs to be one thing in particular, which is breathable. Then it combines that breathability with a bunch of other functions that can vary based on clime and need. For those of us who love the snow, we need something we can breathe in, something that as prevents foggy goggles, and something thermal that warms and humidifies the air.
Summertime, and the parking it loathsome. Beach is packed, and the tourists are lame. Oh, your Daddy’s tired and your ma is on fire, so sunscreen up little grommet, tighten up your game. Here are the latest news headlines you can use. Yes, we’re still doing this and by hand to boot. Enjoy [click to continue…]
We were saddened to learn that Vans co-founder Paul Van Doren died yesterday, Thursday, May 6, 2021. He was 90.
“In 1966, Paul, his brother James Van Doren, and their friends Gordon, Ryan Emmert and Serge D’Elia became partners in opening the first Vans store, according to Wikipedia. It took a year to build and set up the factory at 704 East Broadway in Anaheim.”
A week and a half ago Paul’s memoir Authentic was released.
In Authentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old “service boy” at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What began as a family shoe business has today evolved into a globally recognized brand with billions of dollars of annual revenue.
Thanks Paul for all you did for all of us and for living an incredible, authentic life. Our thoughts are with the entire Van Doren family. If you have a Paul Van Doren story to share, please leave it in the comments.
Blast? Cold blast? Arctic air freezing you pipes? As a warm up, please check out the latest news stories that caught our attention since the last time we posted a list of headlines. And that was a while ago. Admittedly.
A group of teens reportedly stormed the Volcom Store in Santa Barbara, California grabbing a bunch of stuff and running right out the back door without paying on Monday, December 6, 2021, according to a story in 
Summertime, and the parking it loathsome. Beach is packed, and the tourists are lame. Oh, your Daddy’s tired and your ma is on fire, so sunscreen up little grommet, tighten up your game. Here are the latest news headlines you can use. Yes, we’re still doing this and by hand to boot. Enjoy
