Volcom has decided to ante-up and purchase the rights to outfit the 2022 US Olympic Snowboarding Team.
“The Volcom team is honored to be the official uniform provider for the U.S. Snowboard Team and provide for world-class athletes on snowboarding’s biggest global stage,” said Ryan Immegart, CMO of Volcom and Liberated Brands. “Volcom was the first brand to combine the cultures of surfing, snowboarding, skateboarding, music and art and the original pioneer of the action sports industry. Thirty years later, Volcom’s ‘True To This’ spirit comes to life through these uniquely designed uniforms created exclusively for some of the world’s greatest snowboarders.”
A little OG VeeCo 90s punk patterned power suits with knees patches? Volcom really does mean business. Click play for the entire announcement. How do you think they look? Leave a comment.
