Fashion

VeeCo NYC Opens

by The Editors on June 4, 2008

Nyc Front560

Looks like the Volcom kids have opened a new store in the Big Apple. It’s at 466 Broadway (just sound of Grand). Here’s what they said about it.

On Sunday, June 1st of 2008 the long-awaited and highly anticipated Volcom NYC Store opened its doors to the public. . . . After renovations were complete, The Volcom sales marketing team defined our space with unique memorabilia dating all the way back to our inception in 1991. . . . The boys worked tirelessly wheat-pasting murals, hanging custom framed portraits, posters, decks and other miscellaneous items from our athletes and artists. Let’s just say their work wasn’t done until they saw the sunrise.

This is the brand’s 15th retail location.

[Link: Volcom NYC]

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West 49 To Host Conference Call

by The Editors on June 3, 2008

West490Want to know what’s going on with the Zumiez of the North? Tune in June 5, 2008 at 9 AM EST and you’ll get to hear the West 49 management team discuss the first quarter of fiscal 2009.

To access the conference call by telephone, dial 416-644-3417 or 1-800-732-6179. Please connect approximately 15 minutes prior to the beginning of the call to ensure participation. The conference call will be archived for replay until Thursday, June 12, 2008 at midnight. To access the archived conference call, dial 416-640-1917 or 1-877-289-8525 and enter the reservation number 21273023 followed by the number sign.

That’s all take to roll like a business champion. Follow the jump for all the details.
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And You Will Know Volcom By The Trail of . . .

by The Editors on June 3, 2008

Volcom “senior management” will be delivering presentationas at the 28th Annual Piper Jaffrray Consumer Conference and the 2008 Piper Jaffray Europe Conference during the month of June.

The Piper Jaffray Consumer Conference presentation is scheduled for 9:00 a.m. ET on Tuesday, June 10, at The St. Regis Hotel in New York. The Piper Jaffray Europe Conference presentation is scheduled for 10:40 a.m. BST on Wednesday, June 25, at the ANdAZ hotel in London.

But none of us have to travel to hear it. We can listen in our jammies at http://www.volcom/com/investorrelations/. Yee, haw. We love talkin’ ’bout money.

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Shoe Brands Wave Bye Bye To ASR

by The Editors on June 2, 2008

Sole Technology, Podium Distribution, and C1RCA have all decided that the fall ASR Show is irrelevant to their businesses and have announced that they will not be showing, according to a story on Transworld Business.

Sole Technology Senior VP of Marketing Don Brown says this is a move his company has been contemplating for quite some time. “We really just wanted to be more proactive in reaching out to our retailers and really engaging them in a way that we can’t at ASR,” Brown says. . . . In lieu of the September show, Sole Tech will be focusing its energy—and its half-a-million-dollar budget—on smaller regional shows, as well as having retailers visit the Sole Tech campus in Lake Forest, California.

In a digital world, buying a bunch of space for your employees to sit around in for three days just doesn’t seem as sexy as it used to.

[Link: Transworld Business]

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Quik Ticks Up Before Earnings

by The Editors on June 2, 2008

According to a story on Forbes.com:

Shares of Quiksilver Inc. ticked higher on Monday, as an analyst predicted the outdoor apparel and equipment maker will report strong revenue when it releases its second-quarter earnings on Thursday. . . . The company is attempting to focus on its Quiksilver, Roxy and DC apparel and footwear brands and shed its equipment units, including French ski maker Rossignol, which Quiksilver acquired in 2005.

We’re going to guess that news won’t be that great. . . but what do we know.

[Link: Forbes.com]

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Design For Humanity SOLD OUT

by The Editors on June 2, 2008

Flyerfrontdfh08 2Billabong’s second annual fashion show Design For Humanity at LA’s Avalon/Spider Club on June 4, 2008 is sold out. Which means that unless you know someone (or have tickets) you’re not going to see a bunch of white-hot bikini models strutting to the sounds of DJ Steve Aoki.

Design for Humanity is Billagon’s charitable initiative. It began as an opportunity for Billabong’s marketing, art, and design teams to come together and give back to a non-profit close to the heart of our industry.

This year the money raised is going to the Surfrider Foundation. We wonder why they don’t just call it Hot girls Loosen Wallets.

[Link: Design For Humanity]

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Skateboard Fashion Is Cool

by The Editors on June 2, 2008

311XinlinegalleryAccording to the style mavens at the Houston Chronicle, skate fashion is all about feeling comfortable.

Skateboard fashion doesn’t match what’s happening in fashion really,” Strane said. “It breaks the rules.” . . . The sport pushes color combinations to the edge. Vans, for example, offers a high-top sneaker with a different color on each side of the shoe. T-shirts by Rvca and Volcom are hugely popular for their bright graphic prints and soft, thin fabrics.

Ah, so that’s what this is all about.

[Link: Chron.com]

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Adio Recalls Hanging Hoodie

by The Editors on May 30, 2008

First it’s the K2 binding recall and now this.

Adio Hood
[Link: Adio Footwear]

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UK O’Neill Distributor Fires Director

by The Editors on May 30, 2008

After some “accounting irregularities” were discovered Darren Spurling, the managing director of Blacks Leisure‘s Sandcity division (sole distributor of O’Neill clothing in the UK) was fired.

Spurling had been suspended since March, when Blacks announced that Sandcity’s profits had been overstated by £1m in the last financial year and a further £1m since then. He leaves without a payoff. It is understood that the police are not involved. “There’s no suggestion of fraud and no cash left the business,” said a spokesman.

[Link: The Guardian]

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Da Hui Fights For Fashion

by The Editors on May 16, 2008

15Surfing.2-1Da Hui in the Fashion & Style section of the New York Times. Read the story of Fast Eddy and da boys, one more time. This time from a fashion industry angle.

With annual sales of roughly $2 million, the privately held Da Hui is a flyspeck in comparison with mass-market behemoths like Billabong or Quiksilver. But the appeal of the label — now sold at surf shops in 19 states and 12 countries — is that its black boardshorts and no-frills logos both bypass the sport’s floral sartorial clichés and also, for those in the know, summon up a hard-core, roots surfer image of riders like those Da Hui underwrites.

For the rest of the story, click the link.

[Link: New York Times]

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