Da Hui in the Fashion & Style section of the New York Times. Read the story of Fast Eddy and da boys, one more time. This time from a fashion industry angle.
With annual sales of roughly $2 million, the privately held Da Hui is a flyspeck in comparison with mass-market behemoths like Billabong or Quiksilver. But the appeal of the label — now sold at surf shops in 19 states and 12 countries — is that its black boardshorts and no-frills logos both bypass the sport’s floral sartorial clichés and also, for those in the know, summon up a hard-core, roots surfer image of riders like those Da Hui underwrites.
For the rest of the story, click the link.
[Link: New York Times]
