Sole Technology, Podium Distribution, and C1RCA have all decided that the fall ASR Show is irrelevant to their businesses and have announced that they will not be showing, according to a story on Transworld Business.
Sole Technology Senior VP of Marketing Don Brown says this is a move his company has been contemplating for quite some time. “We really just wanted to be more proactive in reaching out to our retailers and really engaging them in a way that we can’t at ASR,” Brown says. . . . In lieu of the September show, Sole Tech will be focusing its energy—and its half-a-million-dollar budget—on smaller regional shows, as well as having retailers visit the Sole Tech campus in Lake Forest, California.
In a digital world, buying a bunch of space for your employees to sit around in for three days just doesn’t seem as sexy as it used to.
[Link: Transworld Business]
