by The Editors on October 20, 2009
We know at least a few people (some competitors) who will be happy to hear that Ricky Irons is leaving the publishing world and moving over to the fashion industry as global brand manager of Dragon Alliance. With the state of action media in general it seems like a pretty smart move on Iron’s part.
Irons is leaving Surfer Magazine after 15 years as publisher. The only person to hold that job longer was Steve Pezman (1970-1991). His last issue as publisher will be the 50th Anniversary Issue. Not a bad way to exit, really.
“Dragon is a great fit for me because they are the real deal,” said Irons. “They have always been true to their roots and have supported the core athletes, retailers, and customers since day one. Their team of athletes is unmatched, the product is better than ever, and they have a great vision for the future of the brand. They are also an independently owned brand, which in this day and age is a beautiful thing. It helps them be creative, innovative, and agile in this ever changing market.”
What does this mean for Surfer and ASG? We’re guessing it means one less mouth to feed.
[Link: Global Surf News]
by The Editors on October 16, 2009
In support of Boarding for Breast Cancer etnies has created a special-edition girls collection that is for sale during October 2009 (Beast Cancer Awareness Month). In stores now a percentage of the proceeds from each item sold will be donated to fund breast cancer awareness and educational programs.
Hooray for boobies etnies. . . follow the jump for more info.
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by The Editors on October 15, 2009
Normally, we make fun of grown men who wait overnight out front of HUF for some new shoe. But those are Nikes. HUF’s latest is a Vans Old Skool and that’s a completely different story.
The Vans Old Skool by HUF is constructed with a canvas upper and full grain leather heelcup. Featuring a siped outsole, custom printed triangle pattern on the midsole and custom woven labels & embroidery, the Vans Old Skool by HUF is available in black, navy and cardinal red and sells for $85.
Might have to break down and actually buy a pair of these.
[Link: HUF]
by The Editors on October 8, 2009
Word was flowing late last week, but now it’s official. Anon optics is the latest Burton brand to pull up its SoCal stakes and get sucked back to the mothership in Burlington, Vermont.
Under the leadership of anon Vice President of Product, Jeff Gilberti, the transition will be complete by early November and will allow anon to strengthen its focus on its goggle business and invest more in developing and marketing great winter products. anon plans to expand its staff in Vermont with the addition of brand and sales management positions.
Apparently, everything is cheaper in Vermont. . . Follow the jump for the entire press release.
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by The Editors on October 1, 2009
Dogtown originator C.R. Stecyk III has just designed a blue skies and palm trees version of the Nike Air Max LeBron VII, according to a post on Nice Kicks.
As with previous customized Air Max LeBron VII colorways, this shoe also owns a plethora of qualities that are inspired by James’s life and the respective city. For example, its colors represent the blue skies (side panels) and the rich bronze of the soil in Pueblo (predominance of the upper). Other elements such as palm trees and telephone poles also pay tribute to the city of Los Angeles.
Nike really is the de Medicis of the new age.
[Link: Nice Kicks]
by The Editors on October 1, 2009
Hang Ten is often credited as being the world’s first surf clothing company. Hang Ten’s co-founder Duke Boyd was on San Diego’s KPBS These Days show with the President of the California Surf Museum Jim Kempton yesterday (September 30, 2009).
Among other things Boyd talks about the founding of the company, helping to create the surf clothing industry, and how important advertising in Surfer Magazine was to the success of the brand.
Most of the surf shops at that time didn’t have the money to advertise . . . Dorris [Moore] basically took the plunge and said I’m going to buy an ad and took out a contract for one year . . . our success ran right after that.
It all seemed so simple then, but we know it wasn’t. Listen in to the complete audio interview by clicking the link.
[Link: KPBS]
by The Editors on September 30, 2009
Keith Hufnagel and Hanni El Khatib have created a Huf version of the 80s Converse Skidgrip and they look very friendly.
We wanted to reference the skate and surf vibe of the 1980s and the Skidgrip was a great, authentic foundation,” Hufnagel said.
The shoes will cost $75 a pair, come in sizes 3.5 to 13, and help out the world on the way. A percentage of the net wholesale price of the shoe will reportedly go “to help fight AIDS in Africa.”
by The Editors on September 30, 2009
by The Editors on September 23, 2009
GE Capital sent out a press release yesterday explaining how happy they are to act “as collateral agent on a $200 million asset-based credit facility” for Quiksilver. Yes, that General Electric. Founded by Thomas Edison, owners of NBC Universal (Dew Tour, Alliance of Action Sports), makers of large jet engines.
“GE’s ability to commit a significant amount of capital helped to provide us with the liquidity we desired”, said Joe Scirocco, CFO for Quiksilver. “Also, their in-depth retail finance knowledge enabled us to quickly complete this transaction, which was integral to our ability to simultaneously execute other financing transactions both in the U.S. and in Europe.”
It doesn’t get much bigger than GE.
[Link: Lessors.com]
by The Editors on September 22, 2009
After viewing some marketing material describing 70 styles of The North Face footwear as “antimicrobial” the US Environmental Protection Agency has reportedly filed suit against The North Face’s parent company VF Corp. for making “unsubstantiated public health claims regarding unregistered products,” according to a story on Sports One Source.
The suit centers around shoes featuring The North Face’s “AgION antimicrobial silver agent” which reportedly “inhibits the growth of disease-causing bacteria.” By the EPA’s definition that constitutes a pesticide.
Products that kill or repel bacteria or germs are considered pesticides, and must be registered with the EPA prior to distribution or sale. The Agency will not register a pesticide until it has been tested to show that it will not pose an unreasonable risk when used according to the directions. Consumers should be careful to look for the EPA registration number printed on product labels, and to follow the directions for proper use.
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We know at least a few people (some competitors) who will be happy to hear that Ricky Irons is leaving the publishing world and moving over to the fashion industry as global brand manager of Dragon Alliance. With the state of action media in general it seems like a pretty smart move on Iron’s part.
