Truckee, California’s Capita Snowboards rider Brandon Cocard is the newest member of the Shred and Slytech upper face coverage team where he will be sporting the company’s collection of goggles, sunglasses, and protective equipment along with the rest of the team which currently includes standouts like: Kevin Backstrom, Tadashi Fuse, Jake Welch, Severin van der Meer, Antti Autti, Shin Biyajima, Romain De Marchi, Nicholas Wolken, and Wolle Nyvelt.
“I’m really excited to join the Shred and Slytech family,” Cocard notes. “They have great products and an amazing snowboard team. So many of my favorite riders represent Shred and Slytech–and I feel very lucky to join them and back the brands.”
Looks good for everyone. For the official word from Shred and Slytech please follow the jump.
Signal Snowboards isn’t waiting until next season to kick down some brands new boards, they’re doing it right now while the winter snow is still piling in. During January, February, and March they’re launching five more reasons to get on their snowboard subscription service: The Menu Shiv, Disruptor 2, Sk8 Park Limited Edition, Yep, and Split.
The Signal Subscription Service does just that by offering snowboarders an online platform at signalnowboards.com to purchase a board for as little as $35 a month along with extras like warranty and demo programs and strong customer service that gives subscribers a direct line to the brand. Subscriptions at SignalSnowboards.com start at just $35 a month. Members will receive their first board within a week of placing an order, and a new snowboard annually to add to their collection at the beginning of each winter season.
Documentary filmmaker Dayla Soul spent three years following NorCal’s hard charging big wave women around the “red triangle” and the result is the new film It Ain’t Pretty.
A documentary about the challenges and triumphs of female big wave surfers, IT AIN’T PRETTY follows the quickly-growing women’s big wave movement, as well as exposing rampant sexism in the water, in the media and within the surf industry. An Official Selection at 2016 DocFest and Sydney and Hawaii Film Festivals, as well as an audience favorite at festivals including the International Surf Film Festival, the Honolulu Surf Film Festival, the New York City Women’s Surf Film Festival and others, this compelling doc makes its home entertainment debut on Digital HD and Cable VOD, on all leading digital platforms including iTunes, Amazon. Google Play and Comcast.
We did think it was funny how Soul squeezed all that surfer girl ass into the clip by making fun of it. Clever, huh? The film debuts February 14, 2017. For more on the film, please follow the jump.
Patagonia has decided that since Utah Governor Gary Herbert signed a resolution urging the President to rescind the Bears Ears National Monument, they are no longer attending the Outdoor Retailer Show in Salt Lake City.
Because of the hostile environment they have created and their blatant disregard for Bears Ears National Monument and other public lands, the backbone of our business, Patagonia will no longer attend the Outdoor Retailer show in Utah and we are confident other outdoor manufacturers and retailers will join us in moving our investment to a state that values our industry and promotes public lands conservation.“ – Rose Marcario, President and CEO, Patagonia, Inc.
That’s one way to get out of trade show. For the full word from Patagonia, please follow the jump.
Last weekend, Mammoth Mountain, California hosted the first top on the 2017 US Grand Prix Snowboard Tour. It was the first qualifier for the 2018 PyeongChang, South Korea Winter Olympics (yes, it’s that time already). Shaun White and Kelly Clark braved high winds (just check out those flags) and weather delays to win the halfpipe. Shaun seemed pretty happy after his worst X Games performance ever.
“I’m feeling great,” he said. “I got out here and the weather wasn’t good—we were waiting, waiting, waiting and it was tough to sit around thinking about what you want to do. I didn’t have the nicest contest at X (Games) so I was excited to come here and be the normal me—put some runs down.”
In Slopestyle (yes, it’s also in the Olympics) Red Gerard and Jamie Anderson came out on top. For all the details from the USSA, please follow the jump.
Last time we rolled Sacramento, California’s Granite Skatepark, half the park was growing mold from being under a constant January deluge. Looks like things have dried up at one of the bossest skateparks on the West Coast.
Deep in San Francisco, California’s Sunset district there is a house with a bowl in the backyard and a woodshop in the garage. This is where maker George Rocha creates new old skateboards out of old skateboards. The business is called Iris Skateboards, but from the sounds of it Rocha makes a lot of cool stuff. And his friends are obviously pretty good at building websites, shooting photos, and making slick films featuring Iris Skateboards. Which all works out pretty well for a guy who claims he doesn’t know anything about marketing. Check it out in Jeremy McNamara’s film Day by Day.
Like snowboard bindings that rotate, motorized skateboards have forever been a solution to a problem that does not exist. That hasn’t stopped a slew of Northern California tech heads from trying to design the perfect electric skateboard. (You may remember Boosted Boards whose batteries “vented”). Fast Company checks in with Ryan Evans “the 32-year-old CEO of an electric skateboard company called Inboard Technology” the latest producer of unaffordable longboards few skateboarders want to buy.
With the M1, Inboard hopes to snare early adopters who the company identifies as mostly men between 30 and 55 years of age who live in urban areas and earn more than $130,000 annually. According to Inboard’s analysis, a million people fit that description, and with more than twice the median income in the U.S., they can afford the $1,399 price tag. As the price drops, the potential customer base grows. If the board costs less than $1,000, college kids are more likely to buy it, and at a price point under $600, high schoolers get in on it.
Want to roll on a skateboard without pushing? Go down a hill. Want to get to work without driving a car (or pushing a skateboard), ride a bike. Want to look like a total tool while riding a skateboard in a suit, talking on a cellphone, and swerving through pedestrians? Looks like the Inboard M1 is just for you.
Truckee, California’s Capita Snowboards rider Brandon Cocard is the newest member of the Shred and Slytech upper face coverage team where he will be sporting the company’s collection of goggles, sunglasses, and protective equipment along with the rest of the team which currently includes standouts like: Kevin Backstrom, Tadashi Fuse, Jake Welch, Severin van der Meer, Antti Autti, Shin Biyajima, Romain De Marchi, Nicholas Wolken, and Wolle Nyvelt.
Patagonia has decided that since Utah Governor Gary Herbert signed a resolution urging the President to rescind the Bears Ears National Monument, they are no longer attending the Outdoor Retailer Show in Salt Lake City.
