The Iris Skateboards Story

by The Editors on February 2, 2017

Deep in San Francisco, California’s Sunset district there is a house with a bowl in the backyard and a woodshop in the garage. This is where maker George Rocha creates new old skateboards out of old skateboards. The business is called Iris Skateboards, but from the sounds of it Rocha makes a lot of cool stuff. And his friends are obviously pretty good at building websites, shooting photos, and making slick films featuring Iris Skateboards. Which all works out pretty well for a guy who claims he doesn’t know anything about marketing. Check it out in Jeremy McNamara’s film Day by Day.

[Link: Gizmodo]

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