Pharrell Takes Louie Vuitton Surfing

by The Editors on January 22, 2026

Surf appears to be taking another turn on the catwalk as Louie Vuitton creative director Pharrell decides it’s time to head back to the beach, according to a story on Luxury Launches.

After nailing the luxury segment for luggage, handbags, apparel, and accessories, Louis Vuitton is now giving the world a teaser of surf gear. There is no official launch or over-the-top declaration yet, but the 150-year-old maison may already be the reason your surf fins suddenly look sassy. The glorification of the surf kit continues with a wetsuit that features LV embroidery.

Two words come to mind in no particular order: shark and jump. Then again, that Louie fin would be fire on the Catch Surf. . . . 

[Link: Luxury Launches]

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