by The Editors on May 16, 2022
By clicking the “continue” link at the bottom of this blurb, you will encounter a list of headlines that refer to our topics, namely, skateboarding, surfing, snowboarding, fashion, and finally, business. Many of these stories have been read by “The Editors,” and many have not.
The list of headlines style is evidence of the slow evolution of this site and The Editors themselves. Snark has been annoying for nearly a decade (deja vu from last month), and The Editors realized there is no longer any reason to restate what other people have written to make it funnier. Few have time for witty nor funny when it slows the speed of information consumption.
Nothing is getting in the way here. Follow the jump and read the list. If there are brands, people, or topics that interest you, please use the search function in your browser and jump to it straight away. Enjoy.
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by The Editors on October 12, 2021
Good-bye Burton US Open of Snowboarding. Sure, it limped along for eight years in Colorado. But we all know the Open died in 2013 when, after 30 rad years at Stratton Mountain, Vermont, it moved to the middle of the country. Now, according to a press release from Burton Snowboards, the US Open of Snowboarding is finally and officially done for good.
What will rise in its place? Who knows. But we do know that it will be called — The Burton Mystery Series. With a nod to the Craig Kelly Mystery Air, this new series will apparently be a collection of “global grassroots” marketing efforts eventually culminating sometime in the future at a big Mystery event that is not limited by the United States of America.
Burton’s vision is to build up the Mystery Series into a global series of snowboarding events that welcomes all levels of riders. Then, down the road, the ultimate goal is to host a pinnacle Burton Mystery event that includes elements from the global grassroots events and features the world’s best riders. Unlike the Burton U·S·Open which was always held in the United States, this final, pinnacle event would ideally be hosted in a different country each time, opening up the new event series to more international riders. . . “One of the major goals of the Mystery Series in the years to come is to get back to the roots of what events like the original Opens were all about – the idea that a young unknown rider could break into snowboarding through Burton events,” said Donna Carpenter, owner of Burton. “With all the passionate people working to build the new Mystery Series, Burton will continue its long legacy of hosting the greatest snowboard events in the world.”
So, RIP US Open of Snowboarding. It was really fun while it lasted. We will always remember bombing those hardwood Vermont forests hot on the tail of Jake Carpenter, laughing till we cried trying to untangle ourselves from those pesky Beech trees. Here’s the Queen of the US Open’s take on all the feels.
Enough nostalgia. For the official “mystery” news from Burton, please follow the jump.
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by The Editors on December 7, 2020
Creating these lists of news headlines is a lot like popping bubble wrap–it’s pointless, annoying, and yet so outrageously satisfying.
Here, enjoy the pointless, annoying fruits of our Monday Morning satisfaction. Click the link for December’s edition of action news from around the globe.
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by The Editors on April 28, 2020
A long list of stories for our time this week. Some don’t even mention COVID-19. We can say that when everyone is locked up in their own homes they just don’t generate as much news. Duh! So here you go.
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by The Editors on February 6, 2020
We’d like to think of this as clearing our throats on the snow, surf, skate news front. Some of this has stacked up for months, and by getting it out of our systems we can more quickly get back to a more serious overview of any news that happens moving forward. Play along with us, and follow the jump.
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by The Editors on March 26, 2019
At this point see skate, snow, and surf headlines in our sleep and though we don’t seem to have time to snark this batch up, we still want them in an easy-to-scan format. So here they are as of March 25, 2019. Click the link for all the headlines you should have seen in the past few weeks (in no particular order, sadly) and enjoy the news.
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by The Editors on September 17, 2018
Burton has reportedly borrowed an employee from one of their largest dealers, REI Co-op. Sarah Crockett, the former VP of Integrated Marketing & Community Engagement at REI is now Burton’s chief marketing officer, according to a press release widely available on the Internet.
“I’m thrilled to be joining such a passionate community at Burton,” said Sarah Crockett, CMO of Burton. “There’s a vibrancy here at Burton that Jake and Donna have built, and you can feel it the second you walk in the door. There is such an incredible foundation to build off of, from the talent and inspiration that our athletes emulate to leading with our values, including furthering our impact in sustainability. It’s a true pleasure to be able to join a team that is poised to drive this iconic brand into the next era, and I’m simply overjoyed to be a part of this next chapter.”
Sounds like Crockett is well suited for the delivery of stunning decks, reams of customer journey whitepaper, and digital directives on the propagation of Burton’s narratives. For the official word on the new hire, please follow the jump.
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by The Editors on March 17, 2017
Burton Snowboards has reportedly decided to outsource their creative direction to their former creative director Greg Dacyshyn. Confused? Don’t be. It’s what corporations, city governments, and nations have been doing for awhile now. Here’s how Jake Burton explains it:
“Greg has been with me and Burton for over 20 years. In that time, he worked his way up from an entry-level position to Chief Creative Officer. He ultimately assumed responsibility for the look and feel of every product and marketing piece in our line,” Burton says. “He has always delivered a creative look that I have been comfortable with and (more importantly) that has been well received in the market. Under this new structure, Greg will continue to have the impact that he has had in the past while giving our VP of Product, Chris Cunningham and our Chief Marketing Officer, Anne-Marie Dacyshyn, the opportunity to execute and assume direct and complete responsibility for our product and marketing.”
Sounds like a perfect gig. Do all the fun stuff, while letting your wife take responsibility. Yessssss. For the official word from Burton, please follow the jump.
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by The Editors on June 24, 2015
Jake Burton with Jack Mitrani, John Jackson, and Gabi Viteri at the 2013 SIA Show.
After weeks of rumors and speculation surrounding the health of Burton Snowboards founder Jake Burton Carpenter, Burton PR has finally today (June 24, 2015) released an official health update. It’s good news considering what Jake and his family have been through over the past two months.
Right after the 2015 Burton US Open in March, Jake Burton, Founder & Chairman of Burton Snowboards, was diagnosed with a type of Guillan-Barre Syndrome called Miller Fisher Syndrome. Miller Fisher is an extremely rare disorder that results in the body’s own immune system attacking the nerves. Jake had a very severe case that caused temporary paralysis of his entire body, so he was put on full life support in the ICU for nearly two months at Dartmouth-Hitchcock Medical Center in New Hampshire.
He is now out of the hospital and making progress toward full and complete recovery. For the official word from Burton, please follow the jump.
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by The Editors on January 21, 2015
If you like Burton Snowboards and music, then Braven has just the Bluetooth speakers for you.
Heralded for their superior ruggedness, plethora of features and outstanding sound quality, the compact BRV-1 and battle-ready BRV-X can withstand even the hardest elements. Ideal for riders and those who love the outdoors, both wireless Bluetooth speakers enjoy an IPX7 certified waterproof rating and can transform into a battery bank to charge USB devices to stay powered up while on the go.
Guess the whole waterproof thing comes in handy when you’re in the hot tub apré shred and you want the other kids to know you’re down with the Big B. For the official word from Braven, follow the jump. [click to continue…]
