Burton Sticks A Final Fork In The US Open

by The Editors on October 12, 2021

Good-bye Burton US Open of Snowboarding. Sure, it limped along for eight years in Colorado. But we all know the Open died in 2013 when, after 30 rad years at Stratton Mountain, Vermont, it moved to the middle of the country. Now, according to a press release from Burton Snowboards, the US Open of Snowboarding is finally and officially done for good.

What will rise in its place? Who knows. But we do know that it will be called — The Burton Mystery Series. With a nod to the Craig Kelly Mystery Air, this new series will apparently be a collection of “global grassroots” marketing efforts eventually culminating sometime in the future at a big Mystery event that is not limited by the United States of America.

Burton’s vision is to build up the Mystery Series into a global series of snowboarding events that welcomes all levels of riders. Then, down the road, the ultimate goal is to host a pinnacle Burton Mystery event that includes elements from the global grassroots events and features the world’s best riders. Unlike the Burton U·S·Open which was always held in the United States, this final, pinnacle event would ideally be hosted in a different country each time, opening up the new event series to more international riders. . . “One of the major goals of the Mystery Series in the years to come is to get back to the roots of what events like the original Opens were all about – the idea that a young unknown rider could break into snowboarding through Burton events,” said Donna Carpenter, owner of Burton. “With all the passionate people working to build the new Mystery Series, Burton will continue its long legacy of hosting the greatest snowboard events in the world.”

So, RIP US Open of Snowboarding. It was really fun while it lasted. We will always remember bombing those hardwood Vermont forests hot on the tail of Jake Carpenter, laughing till we cried trying to untangle ourselves from those pesky Beech trees. Here’s the Queen of the US Open’s take on all the feels.

 

 
 
 
 
 
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A post shared by Tricia Byrnes (@triciabyrnes)

Enough nostalgia. For the official “mystery” news from Burton, please follow the jump.

Burton Announces New Snowboard Event Series: The Burton Mystery Series

Burlington, VT (October 12, 2021) – Burton is excited to announce the Burton Mystery Series – a bold new beginning for the legendary Burton U·S·Open and the start of a reimagined future that’s unlike anything else in snowboarding events. Bringing together riders under a shared love for snowboarding, the Burton Mystery Series throws away the rules and focuses on what matters most: creativity, self-expression, and good times – all under a cloak of mystery that’s unique to each event.

“This past August, we presented the Burton Mystery Series concept to our team riders, including Mark McMorris, Danny Davis, Kelly Clark, Zeb Powell, Ben Ferguson, Brock Crouch, Red Gerard, Kimmy Fasani and the rest of the team and gathered their feedback,” said John Lacy, CEO of Burton. “Overall, the energy was so positive about trying a totally new approach to snowboarding events with the goal of inviting more people to ride. We’re the first to say that we don’t have all the details completely mapped out for the Mystery Series, and that’s 100% intentional. We want to be flexible with how the Mystery Series evolves. We want to work with our riders, our ambassadors and the global snowboarding community to create an event series that is inclusive of all abilities while also celebrating the best riders in the world.”

Burton’s vision is to build up the Mystery Series into a global series of snowboarding events that welcomes all levels of riders. Then, down the road, the ultimate goal is to host a pinnacle Burton Mystery event that includes elements from the global grassroots events and features the world’s best riders. Unlike the Burton U·S·Open which was always held in the United States, this final, pinnacle event would ideally be hosted in a different country each time, opening up the new event series to more international riders.

“One of the major goals of the Mystery Series in the years to come is to get back to the roots of what events like the original Opens were all about – the idea that a young unknown rider could break into snowboarding through Burton events,” said Donna Carpenter, owner of Burton. “With all the passionate people working to build the new Mystery Series, Burton will continue its long legacy of hosting the greatest snowboard events in the world.”

Stay tuned for more details on the Mystery Series later this winter.

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.

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