Mark Carter gives us a bit of a mention this week during his episode of The Bomb Hole podcast. Turns out we all might do things differently had we the chance to do it over. We’re glad he made it through those rough times. Here’s the skinny from Grenier and E-Stone:
Rancher/cattle driving in the summer pro snowboarder in the winter! This week we talk farming, cattle, hunting, being a different kind of pro snowboarder, grounding yourself, hanging with Timberlake and Sir Elton John, Facing jail time, snake milking, river dicking and so much more. Mark Carter is one of the most unique pro’s you will meet join us and hear first hand how this Cow Boy from Wyoming became a pro holding sponsors into his 40’s and beyond.
Mark is another reminder of how many good people there are in snowboarding. But then, you already knew that. Listen up!
Snowboarder Mark Carter’s Old West swagger comes to him the hard way: by living it day by day in Ten Sleep, Wyoming. As his new video project The Carter Country shows he snowboards in the winter, ranches in the summer, and does some fishing and hunting on the side.
Elm Company co-founder Brett Wiley and Hello Distribution have signed up Jackson Hole, Wyoming pro snowboarders Mark Carter and Bryan Iguchi to collaborate on the brands new direction.
Wiley will oversee design and marketing, working closely with Iguchi, Carter, Elm’s updated athlete roster which includes Justin Fronius, Blake Paul, Nils Mindnich, Hans Mindnich, Dillon Ojo, Taku Hiraoka, and the brand’s sales reps and distributors. “Our goal and number one priority with Elm’s design is to create a functional and quality product,” explained Wiley. “As far as aesthetics go, we will be creating a more streamlined and focused collection that will be wearable for years to come.”
Sounds like a solid crew. For the official word from Elm, follow the jump. [click to continue…]
The one bar that the Supernatural event at Baldface February 4, 2012 set higher than any other was for hyperbole. What looked like an insanely cool freeride snowboarding contest became the greatest snowboarding event ever and a “game-changer” that completely rearranges everything we know about snowboarding competition when left in the hands of a squadron of energy drink promoters. Have “the last 30 years of snowboarding . . . inevitably led to this place?”
As everyone knows, Travis “Yeah, I won my own event” Rice won on a course he designed, at a mountain he choose, in front of judges he selected, at a made-for-TV event that he endlessly hyped. And what a storybook finish it was for his major sponsor to see him destroy the best snowboarders in the world (thanks for coming, guys) in front of the Brain Farm Cinema cameras.
The fact that Rice is arguably the best all mountain snowboarder in the world (and a good guy) who earned his contest win hardly even matters when it gets weighed down by all this. But hey, this is snowboarding designed to sell more caffeinated sugar water drinks, and that’s the way they do it, apparently.
On a not entirely unrelated note: the next time you invite all your friends to a party it would probably be in good form to leave at least one slice of pie for them.
Follow the jump for the complete results and official word from that drink sponsor. [click to continue…]
Eddie Wall has signed with Bond Outerwear and Weekend Snowboards according to an announcement that went out last night just in time for day one of SIA Show in Denver.
“Our whole philosophy with our brands is to work with people, whether they are reps, riders, or our accounts, that get what we are doing and have the same passion for it that we do,” stated Dan McNamara, co-Founder of Bond Outerwear. “Eddie is a great fit for us because he is one of us, and having him as part of the family means the world to Christian and I.”
Eddie joins Heikki Sorsa and TJ Schneider on Bond and Mark Carter and Heikki on Weekend Snowboards. Sounds like the Laguna Beach, California scene is back on the up.
