Volcom is taking some tips from parent company Kering and is putting out some footwear that looks nothing like sister company Puma’s offerings. Here is their justification for those who have forgotten what Volcom is all about:
Volcom is a “modern-lifestyle” brand that embodies the creative spirit of youth culture. Our dedication to creating amazing footwear that compliments and completes our apparel and accessory collections affirms Volcom’s ultimate goal, which is to provide high-quality lifestyle-enhancing product to people that share our passion for art, music, film and riding. Volcom was founded on liberation, innovation and experimentation while remaining focused on breaking-down established traditions.
Those are some “youth against establishment” boots if we’ve ever seen them.
The Volcom Fiji Pro returned to Cloudbreak on Tuesday, June 11, 2013 (yesterday in Fiji) and the six-to-eight foot monster barrels were the perfect stage for the ASP’s top contenders. Kelly Slater (pictured above)slipped past Jeremy Flores to make the quarters along with Sebastiean Zietz, Parko, Mick Fanning, 2John Florence, CJ Hobgood, Josh Kerr, and Jordy Smith.
“That was unbelievable,” Slater said. “Those were some of the best waves I’ve ever had in a contest. On the 10, I was deep in the barrel and grabbed my rail, but I had to let go to get speed and then I hit the foam ball, I barely made that one. I did the turn and got another tube. On that one big one, it was so perfect and I just wanted to be in the right spot. As I was in the barrel, it spit really hard and there was lots of mist and I couldn’t see. The foam ball pushed my tail up in to the wave and I just couldn’t come out the way I wanted to. I didn’t even care if I won or lost, because I’d get to surf again.”
For the official word from the ASP including the quarterfinal match ups follow the jump. [click to continue…]
Fred Patacchia (slotted above) sent Jordy Smith directly to Round 2 in their R1H1 matchup.
Some people were missing from day one of the Volcom Fiji Prowhen it kicked of on Tuesday June 4, 2013 at Cloudbreak. ASP World Champion Joel Parkinson believed surfers were up for another lay day and so he went fishing (out of phone range), and 11-time World Champion Kelly Slater stayed in Florida for the birth of his nephew. What definitely wasn’t missing was waves. Cloudbreak delivered perfect four-to-six foot glassy barrels all day long for the Round 1 surfers who showed up.
Wildcard Mitch Coleborn ate it up grabbing the high score of the day with a 19.33.
“I’m feeling in good rhythm and trying to keep momentum going after my win last week in Brazil,” Coleborn said. “My first wave was a 10 and I don’t know what to say, I’m stoked. Hopefully I can keep it going in Round 3.” . . . Coleborn, who topped 11-time ASP World Champion Kelly Slater (USA), 41, in Round 1 at Cloudbreak last year, recreated the same magic today, besting ASP World No. 1 Adriano de Souza (BRA), 26, and Alejo Muniz (BRA), 23, to make his way to Round 3.
For the official word from the ASP including full heat results, follow the jump.
The ASP World Tour fires back up today with Round 1 of the 2013 Volcom Fiji Pro at Cloudbreak. Jordy Smith, Sebastian Zietz, and Freddie P will hit the water at 3:30 PM PST (Tuesday, June 4, 2013 10:30 AM Fiji time).
“Conditions have continued to improve this morning and we’ll be commencing Round 1 of competition at 10:30am,” Rich Porta, ASP International Head Judge said. “We anticipate running all of Round 1 and will monitor conditions throughout the day, making adjustments accordingly. Good luck to all our competitors today.”
Surfer is building in the four to six-foot range so this should be good. Click here to watch it live and follow the jump for the complete Round 1 match-ups.
Volcom has created a new position for Mandy Fry. She will be the vice present of women’s. Women’s what? We’re guessing with her year of experience in design (most recently 12 years at Billabong) she’ll be running everything at VeeCo that has anything to do with women.
“With Mandy leading the women’s division we are now fully equipped to build on an important part of our business. We see an incredible opportunity to further develop our women’s program on a global level,” said Jason Steris, CEO of Volcom. “Mandy’s creative vision and business insight is just what we need to take Volcom women’s to the next level. We are absolutely thrilled and honored to have her join the Volcom team.”
We’re expecting some great things for girls at Volcom in the coming year. Watch out! For the official word from Volcom, follow the jump.
Kering (formerly known as PPR pending approval), the parent company of Volcom, Gucci, and Puma has announced that they’ve just purchased France Croco “one of the leading independent tanneries. . . specializing in the sourcing, tanning and processing of crocodilian skins.”
Owned, developed and headed by the founder’s son Dan Lewkowicz, France Croco supplies high quality crocodilian skins for watchstraps, leather goods, ready-to-wear and shoes to most of the world’s best known Italian and French fashion and accessories houses, including houses belonging to Kering. France Croco’s sourcing activities also set high standards for sustainability and conservation of wildlife species.
We’re looking forward to some France Croco + VeeCo collar trunks with crocodile pockets, or even better yet, some crocodile Volcom boots, maybe? Follow the jump for the official word. [click to continue…]
The Volcom Damn Am went down over the weekend (March 7-10, 2013) in Costa Mesa, California and as comes as no real surprise Curren Caples won it followed by Louie Lopez, and Adriano Lachovski. The video above shows exactly how Caples pulled if off. For the complete results click the link.
The Volcom Damn Am starts today March 7, 2013 in Costa Mesa, California. The event runs through March 10, 2013. For all the official details follow the jump. You won’t have time to fly across the country to check it out, but if you’re in the neighborhood pop on over. [click to continue…]
You knew it was going to happen, but today Volcom “officially” launched their new line of shoes for Fall 2013 and they appear to be very “fashion forward.”
Volcom’s Fall 2013 footwear collection features a variety of colorful styles in an array of assorted fabrics ranging from waterproof leather to classic canvas, catering to a diverse taste range for both men and women. The men’s line offers up a selection of sneakers, slip-ons and boots, each suited for maximum wearability. “Looking to the collection, we’ve built upon the success of our open-toe products by offering on-trend styling at key price points. Subtle queues to angle and asymmetry have kept the styles fun, yet unmistakably Volcom.” shared Jason Graham, Senior Director of Accessories/Footwear at Volcom. Though sneakers and slip-ons are also present in the women’s collection, platform wedges and boots lend a sensible, stylish take that expands on the vision of contemporary footwear.
