Vans continues to dominate in the action footwear market. While other companies are complaining about drops in sales, Vans has turned in a 14 percent increase in total global revenue according to VF Corp. CEO Eric C. Wiseman on a conference call that is in progress currently.
Global revenues of The North Face® and Vans® brands grew 4% and 14%, respectively, in the quarter on a constant currency basis. Revenues in our Americas businesses rose 3% while international revenues were up 2% in constant dollars, with a 32% increase in revenues in Asia. Total direct-to-consumer revenues for our Outdoor and Action Sports coalition rose 19% in the quarter, with double-digit growth in our The North Face® and Vans® brands. Our direct-to-consumer revenues reached 22% of total Outdoor and Action Sports revenues in the quarter.
Vans was also named as one of VF Corp.’s leading brand push in China where the company believes action sports is one of their best vehicles for growth. Reef, on the other hand, has not been mentioned on the call yet and only showed up in the press release in the list of companies the VF Corp owns. . .
[Link: BusinessWire]
