For a long while people didn’t really understand that Dragon was owned by Oakley. Then when Oakley was purchased by the largest eyewear company in the world, most didn’t realize that Dragon was a tiny piece of that deal.
Now, according to a press release Dragon has announced that Founder and CEO Will Howard and General Manager Aaron Behle were able to take Dragon private.
“We want to thank Scott Olivet and the rest of the Oakley team for their support over the years and during this transition,” says Howard. “In two very different business plans, we collectively saw an opportunity to allow Dragon to break off and do its own thing in the marketplace.”
“We have restructured Dragon to fully leverage a decade of brand authenticity and capitalize on what we believe is a paradigm shift in the action sports market,” said Behle. “We have a unique position with a unique plan. More importantly, we have a young and passionate team with the ability to ‘zig’ while the market ‘zags’ and enjoy ourselves along the way.”
Congrats, Will. It’s about time.
[Link: Dragon Alliance via Freeskier]
