Quiksilver Works Harder For Kohl’s

by The Editors on June 12, 2008

Guess everyone needs more side projects these days. In an announcement today Kohl’s big box clothing stores based in Menomonee Falls, Wisconsin said they were bringing Hang Ten back to life with a little help from Quiksilver, the company who helped them with the Hawk line of clothing.

The licensing agreement with American Brand Holdings will make Kohl’s (NYSE: KSS) the exclusive U.S. retailer for the California lifestyle brand. Kohl’s also announced an agreement with Quiksilver Inc. (NYSE: ZQK) to design the collection and its packaging. Quiksilver, of Huntington Beach, Calif., designed the Tony Hawk action sportswear brand that Kohl’s launched in 2006.

What are Quiksilver’s designers just sitting around with nothing to do?

[Link: Bizjournals.com]

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