At Zumiez’s annual shareholders meeting yesterday May 27, 2009 CEO Rick Brooks took time to restate the obvious regarding the current retail business climate, according to The Seattle Times.
“This is the toughest economic environment I’ve ever worked in,” Brooks said Wednesday. . . in Everett. . . He said Zumiez has been opening fewer new stores to reflect its diminished sales outlook, though its overall strategy remains the same. The retailer sells clothing, equipment and shoes inspired by board sports. . . “We’re staying true to who we are,” he said more than once, noting the company will maintain “strong training programs” for store employees and emphasize products that can’t be found elsewhere at the mall.
The one things Brooks wouldn’t talk about was the proposed purchase of Active Ride Shop saying only that Zumiez is “very early in the due-diligence process.”
[Link: The Seattle Times]
