If there were one place in the VF fashion empire for an employee on the rise to prove his or her skills it would likely be Reef. The brand has roots, a strong following and quality product, but lately has been having some trouble in the direction department. Now, former The North Face Vice President RD&D Soft Goods Jim Gerson gets his chance to give it a go as President of Reef-Americas.
“Jim has spearheaded The North Face’s dedication to product innovation and has been a key contributor to the tremendous success of The North Face throughout his tenure with the brand,” said Stephen Murray, President of VF Action Sports Americas. “His successful background in managing key accounts in sales and leading merchandising initiatives brings to Reef a wide range of knowledge and experience from all angles of the business. I am confident that his expertise will prove to be a great asset to Reef.”
Gerson sounds like the perfect person for the job.
[Link: Surfline]
