Product placement appears to be one of the last standing forms of advertising that works in the mainstream market. Check this report from TMZ.com on how Billabong is getting some play from the vampires:
After Kristen Stewart was snapped smoking wearing this Billabong jacket on the set of “New Moon,” rabid fans quickly feasted on every last one available in stores across the country. Now, some opportunistic peeps are trying to flip the military-esque outerwear on eBay for upwards of $350 — and people are actually buying them!!!!!!!!!!!
Star power, huh?
[Link: TMZ.com]
