ESPN has decided that what they need to sell X Games sponsorship is someone from their NBA sales team, according to a story in the Sports Business Journal.
ESPN has reorganized its X Games sales staff, putting ESPN’s NBA sales executive Michele Krumper in charge of X Games sponsorships and bringing X Games general manager Chris Stiepock to more sales meetings. . . . The move is part of an effort to bolster X Games sponsorship sales in an economic period when finding corporate partners willing to align with sports properties has become more challenging.
More challenging is such a nice way to say it.
[Link: Sports Business Journal]
