Skullcandy On The $100 Million Program

by The Editors on April 20, 2009

20090415  Skullcandy 0417~3.JpgThe Salt Lake Tribune profiles their newest local business success in a story titled: Skullcandy Feeds Your Head and discovers that while the rest of the market is falling to pieces all over the place, Skullcandy is rapidly growing.

There’s a rumor that there’s a recession,” said Jeremy Andrus, (pictured right) president of the Utah-based Skullcandy headphones company. “But we’re not feeling it.”. . . In 2005, the company had $1.3 million in sales, while this year it’s on track to surpass the $100 million mark. Last fall, the company had about 30 employees. Today, it has more than 60. . . In 2008, nearly 10 million people purchased Skullcandy headphones, which are sold in more than 60 retailers. That catapulted the company to the industry’s No. 2 spot, second only to audio behemoth Sony. . . Brand loyalty is driving Skullcandy’s growth. “We’re gunning for No. 1,” Andrus said, displaying more of the company’s trademark bravado.

[Link: Salt Lake Tribune]

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