It’s the story of a Brigham Young University student who took an idea to the nation. BYU NewsNet writer Kresha Worton tells the story of senior advertising student Chip Neff and how he and his brother Shaun built the Neff brand.
Neff said he and his brother have managed all of the business responsibilities over the past few years, but with their tremendous growth they recently were able to hire seven full-time employees to specialize in different areas. . . He said one of the biggest things that has contributed to their success has been the unique design and colors of the brand. . . “The theme of the brand is very fun and colorful,” Neff said. “We offer all the fun, most colorful and fresh designs.” . . .WGSN, a company that provides trend analysis and news to the fashion industry, had nothing but good things to say about Neff. . . This year WGSN predicted Neff as the biggest trendsetter for the snowboarding industry.
And what if every one of the reportedly 13.5 million Mormons world-wide were to buy just one hat. . . isn’t that the least they could do?
[Link: BYU NewsNet]
