etnies teamed up with the Los Angeles Mission today to hook up 2,000 men, women, and children on LA’s ski row with a hot meal and a brand spankin’ new pair of etnies kicks.
“In these tough economic times, there is more reason than ever to help those in need and give back to the causes that touch your heart – for me this is the Los Angeles Mission,” said etnies owner Pierre Andre Senizergues (pictured right). “For over 10 years my team and I have donated thousands of shoes to the homeless on Skid Row and this year will be no different. Not only because the need will be greater, but because it is this small contribution that can make a difference in someone’s life.”
And this isn’t something etnies is doing simply because the action footwear market sucks right now. They do this every year. Over the past ten years, etnies has given away more than 25,000 pairs of shoes to homeless people living in Los Angeles. And that is called giving back.
Hate to say this because it’s a nice idea for Etnies, but I just ran into about 4 different dudes downtown here in my ‘hood on my way to store, trying to hawk Etnies/Es shoes. Thought it was a little weird that they would have these spanking new pairs of kicks, until I got back and read this.
We are watching all this from Canada! What a wonderful thing for the L.A. Mission and Etnies to do. It’s such a wonderful thing to see people reaching out to people – and then for a business to do this and put making a profit to the side – just awesome!
Thanks to all those volunteers too …. nothing gets done without them : )
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