World Industries, the skate brand the keeps on keeping on, is diving in on a new apparel partnership deal with action mall monster Zumiez.
“World Industries shaped skate culture, graphics, and style in a way few brands ever have,” said John Dickinson, CEO SeaJack llc., owner of World Industries. “Partnering with Zumiez allows us to share that legacy with today’s skaters while building the next chapter of our story. It’s an exciting moment for everyone who remembers Flame Boy and Wet Willy, has ever pushed a board, or simply loves authentic skate culture.”
Love us some Wet Willy and Flame Boy. Thanks, Marc! For the official word from Zumiez, please follow the jump.
World Industries, one of the most iconic and culturally influential brands in skateboarding, is proud to announce its new apparel partnership with leading specialty retailer Zumiez. Under this new agreement, Zumiez will carry a select range of World Industries apparel across its retail locations and online platform, giving a new generation of young skaters and street-culture enthusiasts access to the brand’s legendary graphics, style, and attitude.
This partnership marks a significant milestone in World Industries’ continued resurgence, reconnecting the brand with core skate consumers while expanding into the broader action-sports lifestyle market. The first drop features signature World Industries styles including tees, fleece, and accessories that highlight the brand’s rich history, beloved characters, and bold creative direction.
“World Industries shaped skate culture, graphics, and style in a way few brands ever have,” said John Dickinson, CEO SeaJack llc., owner of World Industries. “Partnering with Zumiez allows us to share that legacy with today’s skaters while building the next chapter of our story. It’s an exciting moment for everyone who remembers Flame Boy and Wet Willy, has ever pushed a board, or simply loves authentic skate culture.”
The apparel collection launches Spring 2026 in select Zumiez stores and online at Zumiez.com.
Additional product drops and exclusive collaborations are planned throughout the year.
For more information about World Industries and upcoming product releases, visit worldindustries.com
or follow @worldindustries on social media.
