Former TransWorld Snowboarding Magazine editor and all-around creative force Andy Blumberg has always believed that the best way to create lifelong snowboarders is to let kids ride free. Now, as co-founder of That Snowboarding Blog, he is outlining his plans to take this program directly to the nation’s snowboard resorts. Here’s how he sees it:
Envision future winters where every kid aged 15 and under in the United States receives free lift tickets and season passes at any ski resort. This isn’t just a feel-good moment; it’s a strategic investment in the sport’s enduring, never-ending nature, a bet that a free experience today creates a paying customer for life. By removing the financial barrier, we integrate snowboarding into the very fabric of their lives.
Sounds great to us, but there is much more to this story. To read the rest, please click the link.
[Link: That Snowboarding Blog]
