Looks like Vail Resorts is no longer interested in keeping their retail businesses running in ikon towns as they shutter retail operations in Aspen and Snowmass. They’re also closing their retail in Telluride (which is on their Epic Pass) bringing the total of closing shops to 19, according to a story in The Denver Post. Branded retail stores getting shut include Burton, Patagonia and The North Face.
“As our leases in the Aspen area came up for renewal at the end of the 2022/2023 winter season, we needed to make a long-term decision regarding the future strategy of our retail operations in the Aspen market. At that time, we decided to close down our retail operations in this market in order to focus company resources on (serving) our core retail markets,” said Glenn Stahlman, vice president and chief operating officer at Vail Resorts.
Looks a little like a tail-between-legs retreat and has nothing to do with Aspen Ski Co’s grabbing a new CEO from Vail’s Whistler Blackcomb. The only reason these mega-corps even get into retail in the first place is to put all the local/independent shops out of business–consolidate and conquer! So, hey, mission accomplished.
[Link: The Denver Post]
