We’re pretty much to the point where we’d like all our footwear to feature BOA closures. They are quick to lock down, easy to adjust on the fly, and simple to replace when they wear out. So, we were glad to see that we are not alone in our love for the twisties and Sage Kotsenburg has joined Travis Rice and Mark Sollors on the BOA snow team.
“During a time when much of what these dedicated athletes do for a living is on hold in the usual sense, be it on the mountain, trails, or in competition, it is important for us to support this community and continue to build meaningful, long-term partnerships,” says Shawn Neville, CEO at BOA Technology. “Our product innovation efforts haven’t slowed during these uncertain and unprecedented times, and neither will our commitment to our Pioneers whose dedication to their sport is invaluable to our business.”
For more of the official word from BOA, please follow the jump.
BOA STRENGTHENS ATHLETE PIONEER PROGRAM, RE-SIGNS SNOWBOARDERS TRAVIS RICE AND MARK SOLLORS, ADDS SAGE KOTSENBURG TO ROSTER
DENVER, CO. (May 28, 2020) – BOA® Technology announces renewed contracts and athlete additions to its Pioneer Program for the 20-21 season. A program focused on athletes across snowboard, cycling, trail run, and mountaineering, BOA welcomes snowboarder Sage Kotsenburg to the Pioneer team, joining recently re-signed riders, Travis Rice and Mark Sollors.
“During a time when much of what these dedicated athletes do for a living is on hold in the usual sense, be it on the mountain, trails, or in competition, it is important for us to support this community and continue to build meaningful, long-term partnerships,” says Shawn Neville, CEO at BOA Technology. “Our product innovation efforts haven’t slowed during these uncertain and unprecedented times, and neither will our commitment to our Pioneers whose dedication to their sport is invaluable to our business.”
BOA is excited to announce the re-signing of world-renowned big mountain rider, Travis Rice, whose approach has changed the way snowboarders see the mountain and has produced some of snowboarding’s most iconic films. BOA is also proud to re-sign Mark Sollors out of Whistler, BC, a remarkable snowboarder who is known for his local backcountry expertise, kind demeanor, and high action video segments.
New to the program, BOA has signed 26-year old Park City native Sage Kotsenburg, who’s gone from winning the first-ever Olympic Gold medal in slopestyle to bringing up the next generation of backcountry snowboarders.
“Being able to customize my fit with the turn of a dial creates more time for me to focus on the task at hand and get the results I want out of myself,” says Kotsenburg. “I hold myself to a high standard and I can count on BOA to be with me every step of the way.”
Originating in snowboard nearly 20 years ago, BOA is a mainstay in the snowboard boot market and leads with pinnacle product backed by world-class athletes.
Follow along as the BOA Pioneers dial in their adventures at BOAFit.com.
About BOA Technology:
BOA® Technology Inc., creators of the revolutionary, award-winning, patented BOA Fit System, partners with market-leading brands to make the best gear even better. Delivering fit solutions purpose-built for performance, the BOA Fit System is featured in products across snow sports, cycling, hiking/trekking, golf, running, court sports, workwear, medical bracing, and prosthetics. The system consists of three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low friction lace guides. Each unique configuration is engineered for fast, effortless, precision fit, and is backed by The BOA Guarantee. BOA Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, China, South Korea, and Japan. For more information, visit BOAFit.com.
