Collin Murray, Mike McGraw, Brian Callan, and Scott Petrichko are Bean Snowboards: Boston’s snowboard micro-brewery. And, according to a story in the Boston Herald, they are “proudly spreading the word that their boards are ‘Made in Boston.'”
By hosting numerous demo days and rail jams at Blue Hills, which is only a few miles from downtown Boston, Bean is trying to build a local riding community that takes pride in a homegrown board, commented Callan. . . . It’s a business model that has worked well for some small West Coast board companies, but might be tough to duplicate in New England, where brands like Burton, Ride and Rome dominate. “The East Coast is more of a commoditized market,” Murray said.
As long as they’re having fun, right?
[Link: Boston Herald.com]
met the guys at gunstock this weekend, nice, normal guys, probably get my next board there. love the home town / local business.
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