Last week the Volusia Couinty Council approved a surf contest for April at New Smyrna Beach, Florida’s shark infested waters. The sponsor? Jacksonville, Florida’s Landshark Lager.
Organizers say the Land Shark Spring Surfari Pro could attrack 2,000 visitors to the Ponce de Leon Inlet.
We’re not sure if this is funny, or dumb. According to the Orlando Sentinel April is peak shark bit month with “26 bites during the past decade that month.” Nice marketing hook.
[Link: Orlando Sentinel]
