The energy drink maker digs it claws in even deeper to the bare back of surfing with a new “series of documentary shorts that offers a 360-degree look at” ‘chopes.
The video, which bowed on Red Bull’s niche surfing site this week, amps up the vicarious thrills of surf footage by allowing fans to take control of the action. Using Immersive Media’s interactive video technology, viewers rotate perspective by manipulating the mouse to look to the right or left, up or down, back or front.
“We’ve always supported action sport athletes,” says Josh Kendrick, athlete marketing manager for Red Bull North America. Surfers “allow for more innovation, creativity and individualism than in baseball or football and we dig that.” In “Inside Tahiti,” Red Bull uses the new technology to tap into surfers’ passion for innovation and their love of surf footage-a cult genre that dates back to 1966 surf doc “The Endless Summer.”
Click play and watch the intro for yourself.
[Link: Red Bull Surf via Media Post]
