From Vividas.com:
Vividas Group PLC said it has signed an agreement with surf company, Rip Curl Pty Ltd, to stream the Rip Curl Pro surfing event all over the world.
The UK smallcap company added that the deal is part of an evaluation lisence agreement between the companies which will translate into a minimum annual revenue contract of 90,000 aud for Vividas.
Vividas said it believes that the contract will validate the scalability of the Vividas Live streaming technology and that the company will be ‘very well positioned’ to sign similar contracts within the surfing industry and for other live sports events.
Follow the jump for the entire press release.
Internet streaming company, Vividas, has signed an agreement with surf company, Rip Curl Pty. Ltd, to stream the high profile Rip Curl Pro surfing event to sporting fans all over the world. The deal is part of an evaluation licence agreement between the companies which will translate into a minimum annual revenue contract of AU$90,000 for Vividas, providing success criteria are met. With the audience for the event forecast to be in excess of 500,000 viewers, Vividas believes that the contact will validate the scalability of the Vividas Live streaming technology and that the company will be very well positioned to sign similar contracts within the surfing industry and for other live sports events.
Vividas, named because its streamed image is “as vivid as”, can deliver video content via the internet in previously unachievable quality – without the need for downloads, without firewall issues and in high definition quality.
The Rip Curl Pro, which happens at Australia’s famous Bells Beach from 18-29 March, is part of the international surfing circuit and organisers expect a high demand for the content, which will be streamed live and on-demand, free and in full screen quality. Surfing action, commentary and interviews will be streamed from www.ripcurl.com.
According to Neil Ridgway, Rip Curl’s Group Advertising and Marketing Chairman, the technology will take the event, the second on the International Association of Surfing Professionals (“ASP”) calendar, to a new level globally. Commenting further, Neil Ridgway said,
“The Vividas technology means that this year, for the first time, viewers will have instant access to the Rip Curl Pro surfing stream – regardless of their time zone. If viewers are unable to watch as it happens, then the Vividas technology allows viewers to turn it into an on-demand experience immediately, jumping from live to highlights, following their favourite surfers.”
“The other huge advantage of Vividas is its quality. It means we can offer the best quality cover of an ASP World Tour event ever. It’s great to see two companies with a rich history in technology form a partnership like this one.”
According to Paul Neville, CEO, Vividas Group plc, the Rip Curl Pro is a perfect opportunity for Vividas to showcase its live streaming capabilities. Paul Neville said,
“The business community has embraced the technology for corporate communications and it’s great to see the technology now being used for streaming another major sporting event. Because of the unlimited scalability of Vividas’s technology, the stream is unaffected by the number of viewers, contrasting with traditional streaming technologies and making it perfect for major sports event with a virtually unlimited number of viewers.”
“The Rip Curl deal is representative of the type and size of arrangement to which the Vividas technology is ideally suited. This builds on the Fox Soccer arrangement, in which UK football league matches are streamed at the highest quality to audiences in the US. We expect this event to attract larger global audiences and to validate the unique scalability and quality of our technology.
“As the market for live events grows, we will be able to use the success of this event to build our market. Contracts like these are a great example of the value the technology can deliver to clients’ shareholders”.
