Former White House press secretary Ari Fleischer has formed a new joint venture with super agency IMG. Apparently, the new company is called Ari Fleischer Sports Communications.
The New York-based consultancy company will offer management advisory services, including media training and interview preparation, image management, crisis management and media relations to a wide range of athletes, coaches and high-profile sports industry executives. Fleischer will serve as the company’s President. Sandy Montag, Senior Corporate Vice President of IMG Sports & Entertainment, will serve as COO of the company.
Maybe Ari can teach IMG client Shaun White how to answer questions relating to fire extinguishers and chasing little girls around pool tables.
[Link: Sys-Con.com]
