Matthew McConaughey has decided to paddle into the surf clothing business with his own line, J.K. Livin. It’s named after his personal motto: Just Keep Livin.
McConaughey’s must-haves, which will be available from his website, range from t-shirts, to swimwear, to Frisbees. . . . “It will be a one-stop shop for everything you need for the beach,” his rep told a US magazine. “There’s a perception of me as a beach guy,” the actor has previously said.
Wonder if he has the letter JKL on the tail of his personal jet above a lightening bolt?
[Link: Showbizspy]
