In a recent marketing emailer with the subject line “All New Skiing Stuff From RIDE,” the brand is apparently making a statement about their core commitment to snowboarding. Seems they forgot to add the line: “But if you want skis (or snowshoes, or inline skates) you can get them from K2 Sports, the mega-corp that controls, manages, and owns us completely.” Core, not that core.
Ride Snowboards Makes A Ski Joke
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