After all the Love stories that clouded the media space last fall it is nice to finally read something good about Burton snowboards on MSNBC.com. The story explains how the Burton’s Chill Program is changing the lives of children at risk.
They look like any group of young snowboarders decked out in the latest Burton gear, but looks, as we know, can be deceiving. These kids can’t afford snow sports or the gear, much less bus fare to the mountain. In fact, some live in homeless shelters, others live in group homes around Burlington, Vt., about a half-hour’s drive from this locally-owned ski area. Some have been in trouble with the law. . . . They are here thanks to Jake Burton Carpenter, the founder of Burton Snowboards and the recognized pioneer of the snowboard industry.
See, in addition to introducing young people to “pornography” and “self-multilation“ Jake and Donna Carpenter are also making it possible for many kids to snowboard who otherwise wouldn’t be able to. And that’s good for everyone.
[Link: MSNBC.com]
This is something Burton has always done and “love” haters were quick to ignore this. Cheers to Jake and Donna for helping the deprived! It would be great if more of this was done in the industry!
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