Volcom has named long-time V-Co designer Jeffery James “JJ” Gonzales as their new global men’s design director.
“JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far,” says Volcom CEO Todd Hymel. “He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”
For the official word from V-Co, please follow the jump.
VOLCOM IS PROUD TO ANNOUNCE THE PROMOTION OF JEFFREY JAMES “JJ” GONZALES TO THE ROLE OF GLOBAL MEN’S DESIGN DIRECTOR
COSTA MESA, CA, May 30, 2018 – In his sixteen years with the brand as an apparel and denim designer, JJ has designed pretty much everything—from boardshorts to jackets—but for the last decade and a half he’s poured his passion into Volcom’s denim program, merging an old school mentality with a modern day approach to design.
“Following the brand’s history and heritage,” he explains, “but constantly evolving and looking forward.”
JJ will now bring that expertise and experience to overseeing the worldwide men’s and boy’s product offering as well as leading the global design team. With all he’s learned at the brand, “the alignment and timing feels perfect,” JJ says. Volcom CEO Todd Hymel agrees: “JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far. He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”
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ABOUT VOLCOM
Inspired by creative spirit, Volcom was founded in 1991 and creates products for the persistent who are true to their passions. We were born to chase what we are true to. It’s not that we want to… WE HAVE TO. We have a vision that turns obstacles into opportunity, a creative courage to tempt the impossible…And embrace the strange. Telling us to push further…To try again. Endlessly seeking elevation, we are all connected by this same internal force. Forever we chase that intoxicating moment when our vision is realized…The world around us goes quiet…And for brief moments, we are more than alive. Volcom, True To This.
For more information, please visit http://www.volcom.com. Volcom is part of the Kering Group, a world leader in apparel and accessories with an ensemble of powerful Luxury, Sport & Lifestyle brands. http://www.kering.com
