In the 1990s when most of the major snowboard companies quit making Alpine race snowboards, one person stepped in and made boards for nearly everyone who still ran gates. His name was Chris Prior and the boards were Prior Snowboards. In later years, his namesake company came to make much more than race boards. Sadly, the Whistler, Canada based snowboard craftsman and innovator died suddenly at home on October 15, 2017, according to a story in Pique.
Prior passed away suddenly in an accident at his Whistler home. He was 51 years old (the family has requested an autopsy). . . He was a son, a brother, a boyfriend, a fearless creator, an adventurer, an innovative businessman, a quiet soul, a down-to-earth pioneer with his own vision, a local legend. . . “Every single day started with a full-on huge, happy attitude,” said girlfriend Lauren Bramley, who met Prior in 2010.
Our thoughts are with Prior’s family and friends.
[Link: Pique]
