LRG Sold To Mad Engine

by The Editors on April 26, 2017

We never really followed the clothing company LRG (Lifted Research Group Inc.), but it appears the brand has been purchased by San Diego, California based Mad Engine, LLC, according to a story in the Orange County Business Journal.

Robert Wright and the late Jonas Bevacqua founded the Irvine-based urban streetwear brand— better known as LRG—in 1999 to serve as “a bridge between skateboarding and hip hop. . . “In the months we have spent getting to know each other Mad Engine has shown a commitment to LRG’s future,” Wright said in a statement. “I am optimistic about this new chapter which creates the ability to grow the LRG brand and creates new opportunities and experiences for those involved.”

Mad Engine is a licensing company that works with major consumer brands like Disney, Coca Cola, and Mars and then distributes it through Walmart, Hot TopicKohls, Target, et al.  This likely means that LRG sales likely be bigger than they’ve ever been very soon. Here, we’ll let Big Engine tell you all about their company.

[Link: OC Business Journal]

 

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