adidas + Ari Marcopoulos = Aight’

by The Editors on February 21, 2017

It’s good to see downtown photographer Ari Marcopoulos still hangin’ with the action crowd. His current incarnation features a collab with adidas skateboarding

Central to the collection is a specially made zine “AIGHT’.” Masterminded by Marcopoulos, the zine is 26 pages capturing a winter day of skateboarding in New York City’s Lower East Side neighborhood and features an amalgamation of mixed media, vibrant color pops and signature aesthetic made consistent throughout the entire collection. Capturing select members of the adidas Skateboarding team, “AIGHT'” is a modern take on Marcopoulos’ early and now iconic work capturing the unique styles and personalities of New York skateboarders during the 1990s Golden Era of skate.

Ari’s photos are always good to see, especially when he’s in charge of their presentation. Watch for more details on the actual product drop on February 27, 2017.

[Link: adidas Skateboarding]

 

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