Burton + Dead Boxer = Greatest Snowboard

by The Editors on December 2, 2016

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Someone at Burton loves dead people. We’ve said before that it was because they were much easier to do deals with. But we’re not sure that’s the only reason. Over the past few decades the company has done collaborations with Andy Warhol (who is dead), Bob Marley (who is dead), and now they’re getting in the ring with Muhamad Ali (who is also dead) with the Ali x Burton The Greatest Snowboard.

When pioneers see eye-to-eye, it’s only fitting to step into the ring and celebrate with a knockout. Thus the Ali x Burton collaboration brings two legacies together with a limited release board in honor of the People’s Champion, the Greatest, Muhammad Ali.

Wonder if this boards floats like a butterfly and stings like a bee? Truthfully, we’ll never know. But we do begin to wonder how much longer it will be before they do a Hugh Hefner model. He’ll qualify as a dead artist soon enough, won’t he?

[Link: Burton Snowboards]

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