Rob Dyrdek’s Wild Grinders?

When we spoke to Andy Howell last fall about the Artsprojekt website that he had created with Zazzle.com he presented it as a place where serious artists would be given the technology to create custom art products in limited runs. When he said “artists” we never imagined anything like Rob Dyrdek’s Wild Grinders clothing. But Andy certainly spins it well.

“Rob is a visionary, not just as an innovator of street skating, but for continuing to bring skateboarding lifestyle and art to the core and pop culture audiences in compelling ways, without losing sight of his true skateboarding roots,” said Andy Howell, former pro skateboarder and founder of ARTSPROJEKT. “Dyrdek and his Wild Grinders™ crew offer a cool brand for younger skaters, while maintaining authenticity which is crucial to a brand’s success and longevity. They understand what consumers want, and continue to push limits and take it to the next level.”

After looking at the product more closely we’re thinking a deal with Kohls or Kmart might be a better place for Rob’s little homies. But that’s just us.

[Link: Wild Grinders]