Friday Pep Talk With Timbaland

Timbaland breaks down the world of pop cultural business success like no one else in this interview with Ebro and Rosenberg from Hot97. We don’t pretend to know a thing about the music, or the beats, or the scene, but the wisdom he conveys on what hits are, how they come about, and how to play the hit business game — especially his theories on the rise of “programmers over producers” and his own six-year cycle (26:40) — apply to every angle of action sports business.